Manager, Channel Marketing

About The Company

e.l.f. Beauty, Inc. stands with every eye, lip, face, and paw. Our deep commitment to clean, cruelty‑free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today our multi‑brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, the groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high‑performance, biocompatible, clinically‑effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials formulated for a variety of skin types and needs with high‑performance ingredients that nourish your skin barrier over time.

We’re looking for a Channel Marketing Manager to join our high‑growth, high‑energy team, supporting our e.l.f. Cosmetics and e.l.f. SKIN portfolios. This role sits at the intersection of brand storytelling, channel strategy, and go‑to‑market execution—ensuring that e.l.f. shows up seamlessly and powerfully across all retail, digital, and global markets.

The ideal candidate is a strategic marketer with sharp executional chops—someone who can translate brand ambition into impactful 360° activations that drive awareness, conversion, and brand love in our retail locations.

You’ll partner cross‑functionally with Brand, Sales, Creative, Visual Merchandising, Integrated Marketing, and Digital teams to deliver breakthrough, brand authentic, retail and omnichannel experiences that are of course, distinctly e.l.f.

• Drive Channel Strategy
• Translate and execute 360° go‑to‑market programs across key retailer marketing channels (in‑store, e‑commerce, and omnichannel) that elevate the brand and drive conversion
• Partner with sales to develop tailored retail strategies grounded in shopper insights, category trends, and business objectives
• Ensure brand consistency and creative excellence across all retail touchpoints—from merchandising to digital presence to in‑store experiences
• Develop and manage retailer presentations, sell‑in decks, and toolkits that inspire and align internal and external partners
• Bring Global Go‑to‑Market Plans to Life
• Support global e.l.f. Cosmetics & e.l.f. SKIN launches with compelling retail narratives, channel plans, and activation toolkits
• Collaborate with brand, sales and integrated marketing teams to localize storytelling for specific channels and retailers
• Champion Merchandising Excellence
• Own the creation and brand direction of retail merchandising assets, ensuring every display and touchpoint reflects brand identity and drives conversion
• Partner with creative, project management and visual merchandising teams to bring bold ideas to life through secondary displays, planograms and eventing
• Lead timelines, briefs, and executional details to deliver channel deliverables at e.l.f. speed—with excellence
• Measure, Learn, and Optimize
• Track performance metrics (sales lift, engagement, ROI) to evaluate campaign effectiveness and inform future strategies
• Leverage consumer and shopper insights to continuously enhance program relevance and impact
• Collaborate & Project Manage
• Be the connective tissue between brand, sales, and creative teams—ensuring alignment and cross‑functional excellence in all retailer touchpoints
• Own end‑to‑end retailer planning for key launch initiatives—from merchandising and activation strategy to digital rollout and post‑launch analysis

• 5–7+ years of experience in brand, shopper, or channel marketing, ideally within beauty, CPG, or lifestyle industries
• Proven experience executing brand and/or retail marketing programs across omnichannel environments
• Strong understanding of consumer behavior, retail dynamics, and digital ecosystems
• A balance of analytical thinking and creative intuition—able to connect insights to bold ideas
• Fast, resourceful, collaborative, and comfortable operating in the gray
• Excellent project management skills—organized, detail-oriented, and deadline-driven
• Strong communication and presentation skills (Keynote/PowerPoint wizardry a plus)
• Collaborative mindset—you thrive in fast-paced, high-growth…