Social Media and Content Creator

At Breadcrumb, we’re building technology that makes jobsites safer, more connected, and more compliant – trusted by leading construction businesses globally.

Headquartered in Melbourne with growing offices in London and San Francisco, Breadcrumb has grown from a start‑up of 15 people to a global team of over 70 members. Our tool is used by more than 1,000 construction companies and over 1 million workers across ANZ, UKI, and North America.

After hiring for this role in the UK and seeing great success with client co‑marketing and video‑led content creation, we’re now looking to find a creative social‑media marketer based in the States. The role presents an opportunity to build out a US content strategy, develop new ways to engage our audience, and collaborate with a supportive team that cares about the impact of marketing.

Your first couple of months will look like:

• Getting to know the product and audience: heading along for site visits, sitting on training calls, and talking with our clients to understand what matters most to them.
• Understanding the brand:
  Read our strategy docs, content plan, and join content brainstorms to build out a library of new ideas.
• Getting stuck in:
  Join the team in executing existing marketing activities – provide support in promoting our events, collaborating with clients, and working with a newly hired Senior Product Marketer to build awareness of Breadcrumb in the US.

Once your feet are under the desk, here’s what your responsibilities will focus on:

• Leading the creation of our content plan and calendar for the US.
• Creating regular video‑led content for Linked In (the fun, creative kind, not the boring talking‑head kind).
• Building out a list of co‑marketing ops with our clients and creating a repeatable process for the future.
• Creating 6–8 high‑value case studies with our US clients each year.
• Empowering our US‑based leadership team to post on Linked In by building out a plan and meeting with them individually to co‑create content.
• Collaborating with our product team to engage our customers better through email marketing and social content.
• Assisting the wider marketing team with design work, from social tiles and carousels to event backdrops (this won’t make up the majority of your job).
• Conducting regular content reviews to assess what’s working and what isn’t – then taking these insights into future content‑creation and planning.

• 1–2 years of marketing experience (preferably in tech or SaaS).
• Confidence with video creation and a willingness to get in front of the camera.
• Editing skills in Capcut or a similar software.
• Ideas machine – you can think creatively about how to engage the construction industry.
• A good eye for design – use our brand guidelines to design other content as well.
• The ability to confidently pitch ideas and execute them – spotting good content opportunities and proactively suggesting them to our team and clients.
• Strategic mindset – before you post anything, you’re asking: why this? What value does it offer? How do I want my audience to engage?

• Our US presence is growing quickly and you’ll be part of a founding team set to grow and achieve a lot this year.
• You’ll be joining an ambitious team that has cultivated a kind and supportive work culture and a wider company with a clear vision and track record of growth.
• Bonus of 10% if the company hits its annual targets.
• ESOP options so our team can get a slice of Breadcrumb’s success.
• We invest in our teams’ wellbeing and professional development with support that includes paid mental‑health days off, an EAP, and annual individual professional and personal growth funding.
• Flexibility to work remotely.
• A culture that values curiosity, innovation, and doing great work together to achieve collective success.
• Medical benefits.
• Four weeks PTO.

At Breadcrumb, we are committed to building an inclusive workplace that values diversity of thought and perspective, and reflects a wide range of experiences and ideas. We consider all qualified applicants based on merit, skills, and potential, without discrimination based on any legally protected attributes or status.