Marketing Lead

Responsibilities

• Collaborate with sales & product development teams to create and update sales-enablement assets (e.g., brochures, web pages, presentations)
• Maintain editorial calendar – detailing events, campaigns, and other supporting activities – in coordination with sales & new product launches
• Develop, copywrite, and execute outbound marketing communications - such as email blasts, social media posts, and event invitations/outreach/follow-ups
• Coordinate with sales to plan and execute customer experiences (in-office, factory, and other outside events)
• Coordinate with the sales team to determine marketing needs for upcoming events/trade shows (e.g., collateral, swag, samples)
• Coordinate shipment of marketing materials & product samples as requested
• Accurately enter/update contact information and other key data from sales team into marketing systems
• Maintain accurate inventory of marketing materials and product samples (sample library), and advise when re-orders are necessary
• Research industry trends, and identify trending topics to develop thought leadership opportunities and presentations (e.g., AIA-accredited presentations)
• Support the development of email campaigns, blog posts, white papers, case studies, and other content
• Develop detailed concepts for customer-facing videos (such as product features, installation, and case study)
• Prioritize multiple projects and deliver highly effective and creative work

• Bachelor’s degree in marketing, communications, engineering, architecture/lighting design, or a similar field
• 3+ years of marketing experience with prior knowledge of the lighting or AEC (architecture, engineering, construction) industry and a deep understanding of customer needs
• Prior experience/knowledge of the lighting/construction industry and key customer personas (e.g., architect, interior designer, engineer)
• Understanding of the marketing funnel, and ideating content to target prospects at each stage
• A natural curiosity to measure, test, learn, and iterate to get the best results possible
• Proficiency with Hub Spot Marketing Hub (or equivalent email marketing tools)
• Proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop) and Canva
• Proficiency with Microsoft Office Suite (Excel/Word/PowerPoint/One Drive)
• Critical problem-solving skills with a high attention to detail. Strong communication skills, verbal and written
• Strong interpersonal skills, with ability to interact effectively with both internal and external customers at all levels
• Ability to multitask, prioritize, and be flexible with changing business needs in a team environment
• Valid Passport with ability to travel domestically and internationally (Mexico/Canada) approximately 10% of the time

• Excellent medical, vision and dental coverage options
• 401(k) with company match to help save for your future
• Eligibility for a competitive year-end performance bonus (based on individual merit & company performance)
• Flexible Spending Account (FSA) with tax-saving options
• Excellent Work/Life Balance – Paid Time Off, Sick Days, Volunteer Days, Company Holidays, and Floating Holidays
• Happy Hours & Team-Building Events
• Commuter benefits & cell phone/home internet stipend
• Fully stocked kitchen with a variety of snack, food, and drink options
• Company swag!
• A great company culture with a strong emphasis on diversity, equity, and inclusion