Public Relations Specialist

Public Relations (PR) Specialist / Senior PR Specialist Job Description PR Specialist Annual Compensation Range: $108,971 - $139,068 Senior PR Specialist Annual Compensation Range: $126,152 - $160,992 Annual Compensation Range Dependent upon Qualifications Ideal Candidate

Under general direction, the PR/Senior PR Specialist will manage various administrative tasks and support the District’s public information initiatives.

This is an hourly, non-exempt position reporting directly to the District & Community Relations Manager. This role is essential to program development and execution, managing internal and external communications, community outreach, and public education. This position will be part of a dedicated, service-oriented team where collaboration and leadership are promoted at all levels.

Under General Supervision, Essential Functions May Include:

• Community Engagement:
  Develop and deliver presentations; actively participate in community outreach events, webinars, and public forums to inform and educate on District issues, policies, and initiatives.
• Public Information:
  Write, edit, and distribute press releases, articles, newsletters, and other content; create engaging material for the District’s social media platforms and website. Monitor and respond to social media conversations, addressing inquiries and promoting District messages.
• Multimedia Content Creation:
  Create and develop photographs, videos, and infographics to enhance outreach and engagement efforts.
• Partnership Building:
  Develop and maintain relationships with government agencies, non-profits, community leaders, and other partners to foster collaboration and transparency.
• Brand and Messaging Consistency:
  Ensure all public-facing communications align with the District’s brand guidelines and uphold a positive organizational image. Ensure accuracy in spelling, grammar, and formatting.
• Website Management:
  Maintain and update the District’s website, ensuring accurate, engaging, and user-friendly content and design.
• Internal Communications:
  Share public information strategies and updates with employees to maintain consistent messaging across the organization.
• Crisis Communications:
  Assist in developing and implementing communication strategies during emergencies to ensure timely and clear public messaging.
• Advocacy and
  
  Education:
  
  Communicate and advocate for policies, initiatives, and campaigns aligned with the District’s mission. Develop educational materials and participate in school programs and other educational initiatives.
• Cross-Department
  
  Collaboration:
  
  Partner with other departments to create cohesive messaging and outreach efforts.
• Professional Development:
  Attend relevant industry conferences and meetings to stay informed about trends and best practices. Proactively pursue education on District initiatives and cross-training.
• Support Conservation Efforts:
  Assist the water conservation and efficiency team in water conservation programs, messaging, outreach efforts and campaigns as needed.

Under Minimal Supervision, Essential Functions May Include:

• Community Engagement:
  Develop and deliver presentations; oversee community outreach events, attend webinars, and public forums to inform and educate on District issues, policies, and initiatives.
• Public Information:
  Develop and maintain relationships with journalists, editors, and other community partners. Write, edit, and distribute press releases, articles, newsletters, and other content; craft and execute PR campaigns that align with District goals (i.e., Prop 218 campaigns, etc.), create engaging material for the District’s social media platforms and website. Monitor and respond to social media conversations,…