Web Designer

Job Summary /Overview The position is onsite, not remote. Please add the link for your portfolio when completing application or add it to your resume.

The Web Designer is a creative professional responsible for designing and developing visually appealing, user-friendly, and functional websites while having a solid understanding of marketing strategies. They will collaborate with designers, developers, and content creators to ensure that websites meet client objectives, engage target audiences, and achieve desired results. The Web Designer will also execute visually compelling marketing campaigns that capture the brand's essence and drive engagement across multiple channels.

Essential Duties and Responsibilities The following statements describe the principal functions of this position and the scope of responsibility but should not be considered an all-inclusive listing of work requirements. Individuals may be expected to perform other duties as assigned, including working in different areas to cover absences or balance the workload. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Knowledge of web performance optimization and SEO best practices

Strong front-end development skills, including advanced proficiency in HTML5, CSS3

Experience with integrating designs with CMS platforms; have the ability to develop custom themes, templates, and components.

Understand and implement UX/UI and accessibility standards

Assists in creating and maintaining consistency in all web-based advertising campaigns, identities, and web processes

Assist in the development and execution of creative strategies that align with the marketing objectives and enhance brand awareness.

Assists in maintaining, updating, and enhancing company websites

Proficiency in design software, including Adobe Creative Suite, with an emphasis on Dreamweaver, Photoshop, Illustrator, Figma, Sketch, and Canva.

Strong understanding of Word Press with the ability to effectively utilize its features to create and manage websites.

Gather information about the client's business, target audience, and industry trends to inform design decisions.

Create graphics, icons, and other visual elements that enhance the website's appearance and user experience.

Collaborate in creative sessions for project kick-offs.

Maintains archives of all previous work Generate innovative design ideas that align with the client's brand identity and messaging

Develop basic outlines and interactive models of the website's structure and layout.

Takes photos/videos as needed of models, classes, employees, and residents for use on websites, brochures, and other collateral

Create eye-catching video content optimized for social media channels highlighting amenities, guest experiences, and event highlights.

Ensure that websites are optimized for various screen sizes and devices, including desktops, tablets, and smartphones

Work closely with developers to implement design concepts and ensure seamless integration of design elements into the website's code Regularly update and maintain websites to address issues, implement new features, and ensure ongoing performance

Keep informed about the latest web design trends, technologies, and best practices.

Meets the expectations and requirements of internal and external customers

Establishes and maintains effective relationships and gains customers’ trust and respect

Develops positive working relationships with customers through responsiveness and delivery of accurate, timely, and effective services and acts with customers in mind Exhibits effort and follow-through in resolving customer problems and needs promptly and keeps customers frequently abreast of development and status of the issue

Brings resolution to issues on a timely basis and within policies or established standards

Anticipates the needs of users and ensures these needs are taken into consideration when completing assignments

Uphold and evolve the company’s brand identity, ensuring all creative works reflect values, mission, and brand.

Collaborate with the marketing team to conceptualize and execute creative campaigns that promote the…