SEO & Ads Analyst

SEO & Ads Analyst responsibilities and essential job functions include, but are not limited to the following

• Develop semantic SEO strategies that build topical authority across priority content areas.
• Build topical maps, content hubs, and topic clusters around entities, search intent, subtopics, and related queries
• Analyze entities, SERP patterns, search intent, and customer language to determine the right content structure, page type, and topical coverage.
• Identify topical gaps, content overlap, cannibalization, orphaned pages, weak clusters, disconnected content, and internal linking opportunities.
• Create SEO content briefs that translate keyword, entity, SERP, and intent research into clear outlines for writers.
• Define primary topics, secondary topics, related entities, FAQs, internal links, trust signals, and conversion opportunities within content briefs.
• Review content for search intent alignment, topical depth, entity coverage, semantic completeness, clarity, usefulness, internal linking, and conversion opportunities.
• Design internal linking strategies that connect pillar pages, supporting articles, service pages, category pages, and conversion-focused pages.
• Use descriptive anchor text and content architecture recommendations to strengthen topical relationships, improve crawl efficiency, and clarify site hierarchy.
• Audit content for E-E-A-T, accuracy, originality, page purpose, trust signals, expert review, citations, credentials, reviews, and user usefulness.
• Apply SEO best practices related to crawlability, indexation, canonicalization, URL structure, schema, headings, internal links, and content architecture.
• Evaluate landing pages for search intent match, message clarity, trust signals, conversion readiness, and alignment between ad copy, SEO content, and user expectations.
• Manage and optimize Google Ads campaigns that support lead generation, priority services, and conversion goals.
• Build, launch, and maintain paid search campaigns, including campaign structure, ad groups, keywords, negative keywords, ad copy, and landing page alignment.
• Conduct paid keyword research to identify high-intent search terms, customer language, and bottom-of-funnel opportunities.
• Review search term reports to identify keyword opportunities, negative keywords, wasted spend, content gaps, and landing page needs.
• Monitor and report on paid search performance, including CPC, CTR, conversion rate, cost per lead, ROAS, impression share, and lead quality.
• Recommend campaign optimizations based on performance data, search intent, ad relevance, landing page experience, and conversion goals.
• Align Google Ads campaigns with SEO strategy, content planning, landing pages, and broader marketing priorities.

• 2+ years of experience in Semantic SEO, content strategy, digital marketing, or organic search.
• Experienced in SEO content planning, including briefs, topic clusters, topical maps, content hubs, or related planning materials.
• Strong understanding of semantic SEO, search intent, SERP analysis, entity-based SEO, and content architecture.
• Knowledgeable in internal linking, site structure, crawl efficiency, page purpose, E-E-A-T principles, content quality, trust signals, and user usefulness.
• Ability to evaluate existing content for quality, structure, relevance, internal linking, and SEO improvement opportunities.
• Familiar with tools such as Google Search Console, GA4, Google Ads, Ahrefs, Semrush, Screaming Frog, Surfer, Clearscope, Market Muse, Also Asked, InLinks, or similar platforms.
• Strong writing, editing, analytical, communication, organization, and problem-solving skills.
• Ability to explain SEO recommendations clearly and practically to team and leadership.
• Ability to work independently while collaborating cross-functionally with other teams.
• Ability to manage multiple priorities in a fast-paced environment with changing business needs.
• Ability to read, write, and speak English fluently.