Director of Group Sales - Ocala

Director of Group Sales - World Equestrian Center Ocala

Job Category
:
Sales, Marketing & Revenue

Requisition Number
: DIREC
001398

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• Posted :
  February 20, 2026
• Full-Time
• On-site

Showing 1 location

WEC Ocala
1390 Nw 80th Ave
Ocala, FL 34482, USA

The Complex Director  of Salesis responsible ferdeliveringastrategicsalesvision, and leadership for the World Equestrian Center.

Responsibilities include developing,facilitating and overseeing the sales team, managing existing client relationships while generating new business, and providingexpertiseon competitive set surrounding sales related activities, trade shows, and events. This position will alsobe responsible forhiring, training, leading,motivating and maximizing the performance of the sales team.

The Complex Director  of Sales central focus is on direction and development of the sales team and is responsible and accountable for top line revenue with sensitivity to bottom line results for the World Equestrian Center Complex including two hotels, conventioncenterand arenas.

Primary Responsibilities:

Profit Management

• Meets or exceeds budgeted REVPAR, ADR & Occupancy levels for the hotel.
• Prepares and manages Center’s Annual Marketing plan.
• Prepares departmental budget that correctly reflects the Center’s business plan.
• Forecasts occupancy fluctuations and directs selling activities to maximize revenues.
• Knowledgeable in the Center’s demand segments, sources of business for each, and balances market segments according to supply and demand.
• Knowsthe competitive landscape for each market segment.
• Accurately forecasts changes based on changing market conditions and trends (additions to supply, etc.).
• Develops the Center’s Sales plan based on thepropertiesposition and strengths within each market segment.
• Responsible for appropriate identification of key markets and supporting and deployment of strategies.
• Stays current on industry trends and communicates to appropriateindividualsanything that could impact the property directly or indirectly.
• Identifiesandmaintainsconstant communications with the Center’s key accounts.
• Creates and presents promotional rates, packages, and programs with recommendations on deployment and marketing of these packages.
• Participate in the Center’s Executive Committee, whichis responsible for strategic planning and leading the Center’s team collectively.
• Helps to develop management talent by acting as a mentor for direct reports and actively participates in trainingofthe sales team.
• Adherence to all safety rules and regulations.
• Knowledge and compliance of all Center’s policies and procedures described as communicated by management.
• Expert in resort services, amenities, outlets, and all aspects of the business model.
• Maintain confidentiality to always protect the Center and its assets.
• Maintain cleanliness of workarea.
• Available for work assignments outside of associate’s customary work schedule. This may include evenings, overnight, weekends and holidays as needed.

The World Equestrian Center is managed by Columbus Hospitality Management, a company committed to providing quality service and memorable guest experiences in a positive and welcoming work environment. We are focused on supporting the needs of our team through our commitment to the family/work life balance and by providing development opportunities.

We are proud to be a Drug Free Workplace/EOE. All applicants will be required to submit a background check prior to employment.

High School or better.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.