Marketing Liaison - State Farm Agent Team Member

Marketing Liaison - State Farm Agent Team Member

Full Time in Ocala, FL

• Opportunity for advancement
• Paid time off
• Training & development
• Bonus based on performance
• Competitive salary

Scott Cameron State Farm is seeking a high‑energy, relationship‑driven Director of Marketing to lead community outreach, referral partner development, digital marketing, and lead generation efforts. The role is hands‑on in the community, building relationships with real estate professionals, mortgage lenders, auto dealerships, business owners, community organizations, and local influencers while also overseeing our social media presence, marketing campaigns, vendor relationships, and brand awareness initiatives.

Our mission is to protect families through insurance and financial services while becoming the most recognized and trusted insurance agency in our market.

• Develop and maintain referral relationships within the local market.
• Attend chamber events, networking groups, community events, and professional association meetings.
• Identify and coordinate sponsorship opportunities and community partnerships.
• Represent the agency at after‑hours events, seminars, expos, and local functions.
• Expand agency visibility throughout Ocala and surrounding communities.

• Develop and execute annual and quarterly marketing plans.
• Increase agency brand awareness throughout Marion County.
• Coordinate community campaigns and local outreach initiatives.
• Manage marketing budgets and measure ROI on marketing efforts.
• Track lead generation performance and referral source effectiveness.

• Oversee agency presence on all social media platforms.
• Create and schedule engaging content.
• Monitor engagement, comments, reviews, and online reputation.
• Coordinate video content and marketing campaigns with agency leadership.
• Develop campaigns highlighting community involvement, team culture, client success stories, and educational insurance and financial topics.

• Coordinate staffing and organize financial education seminars.
• Plan community outreach initiatives.
• Manage event logistics, promotion, attendance tracking, and follow‑up.

• Monitor lead performance and ROI.
• Work with lead vendors and marketing partners.
• Analyze marketing effectiveness and make recommendations for improvement.
• Maintain lead tracking and reporting systems.
• Provide monthly marketing performance reports to agency leadership.

• Collaborate closely with agency ownership and leadership.
• Establish measurable marketing KPIs.
• Drive continuous improvement in lead generation and community engagement efforts.

• Strong networking and relationship‑building abilities.
• Excellent verbal and written communication skills.
• Ability to work independently and manage multiple projects.
• Valid driver’s license and reliable transportation.

• Insurance, financial services, real estate, mortgage, or dealership marketing experience.
• Event planning experience.
• CRM and lead management experience.
• Video content creation and social media advertising experience.

We are committed to helping families protect what matters most through insurance and financial services. We believe in community involvement, personal accountability, professional growth, and delivering exceptional customer experiences. Our team is built around serving others, continuous improvement, and creating long‑term impact in the lives of our customers.

Compensation: $50,000.00 - $60,000.00 per year