Marketing Manager

Bowfish is an organization that emulates, advocates, and educates on sustainable and circular business practices. We challenge industry standards on what sustainability means and pursue practices to improve those standards across all of our brands. We build, support and encourage an environment that focuses on growth and balance for our employees, and we always focus on our communities. Bowfish Kids provides a curated shopping experience focused on clothing, gifts, and apparel that will last generations while giving our customers a curated shopping experience of sustainably conscious brands.

The Bowfish Marketing Manager is responsible for leading the design, communication, and growth of the Bowfish family of brands—Bowfish Kids, Bowfish Studios, and the Garb Collection—to both new and existing customers. This role collaborates with the Director on creative direction for our digital presence across websites and marketing channels, leads the execution of marketing designs and initiatives, and ensures consistent brand messaging across all platforms.

The Marketing Manager oversees the planning and design of weekly email campaigns, manages visuals and merchandising for the Bowfish Kids e-commerce site, and runs social media accounts for all brands with clear KPIs for growth and engagement. We are looking for a highly creative marketer who enjoys working with video, generating fresh content ideas, and bringing our brands to life through engaging digital storytelling.

• Ocean City, NJ
• Flexibility in work schedule, Monday through Friday.
• During the months of June-September, must have the ability to work a flexible schedule to meet the needs of the business, including nights, weekends, and holidays, when necessary, and maybe in addition to my normal expected duties and hours.

• 40 hrs/wk
• Additional hours on required sale + event days:
• Semi-annual sales, block parties, earlier than the bird, product launches, inventory counts, and photoshoot days. Rotating basis for semi-annual, block party, and EETB.

• Medical Benefits: HSA account $3,600/yr after 6 months of employment (if applicable)
• 401k, 3% match after 1 year of employment
• Cell phone reimbursement: $2,400/yr
• Potential bonus of 10% of annual salary
• 21 days paid time off
• Cannot be taken during required sale + event days, and is limited to 2 consecutive days during the months of June-August. Exceptions must be cleared in advance by the director.
• 12.5 federal holidays earned paid time off. Schedule subject to holiday needs.

Monthly KPI Bonus (Per Brand)

• 3% of monthly base salary per brand if monthly KPIs are achieved for:
• Bowfish Kids
• The Garb Collection

Monthly KPI Bonus (All Brands Achieved)

• Additional 1% of monthly base salary if KPIs are achieved for all three brands within the same month.

Maximum Monthly Bonus Opportunity

• Up to 10% of monthly base salary if KPIs met for all three brands and the additional all-brand bonus is earned.

1. Marketing Management

• Development of promotional design and strategy
• Collaborate with team on marketing calendar and any information that needs to be shared with our customers.
• Create marketing calendar and plan for seasonal product launches and scheduling social post and campaigns.
• October – March: 2 Campaigns Per Week (2 emails and 2 social posts)
• April - Earth Month:
  Campaigns every day (posts or emails)
• April – September: 3 Campaigns Per Week (3 emails and 3 social posts)

Social Media Marketing Management

• Lead the creative direction, planning, and production of social media content across all platforms, ensuring posts are compelling, on-brand, and aligned with overall marketing and email campaign objectives.
• Own the content creation process from concept to execution, including ideation, shooting, editing, and publishing engaging photo and video content.
• Comfortable capturing content on a phone and turning it into high-performing, engaging posts (Reels, Stories, Tik Toks, etc.).
• Stay up to date on social media trends, trending audio, and platform best practices, and proactively bring fresh ideas to grow reach and engagement.
• Collaborate with the Store Managers on…