Marketing Operations Manager

The University of Texas Permian Basin's Department of Marketing & Communications welcomes applications for the position of Marketing Operations Manager

Salary Range

$60,000.00 depending on qualifications

Essential Functions

The Marketing Operations Manager manages and optimizes the operational execution of UTPB marketing campaigns by coordinating project workflows, campaign calendars, vendors, assets, performance tracking, attribution, and process improvement. The position serves as the central operational liaison among Marketing and Communications, campus partners, and external vendors to keep concurrent campaigns accurate, aligned, measurable, and on schedule. The role analyzes campaign and workflow data, recommends improvements, standardizes processes, and identifies automation opportunities that strengthen the University's marketing effectiveness and service to campus partners.

The position focuses on operational execution, data analysis, and cross-functional project management and is not the primary role responsible for creative development or copywriting.

Campaign & Vendor Management

1. Manage the operational execution of assigned paid and organic marketing campaigns in collaboration with third-party vendors and internal partners.

2. Coordinate campaign assets, including creative files, links, vanity URLs, UTM parameters, approved social copy, and video content, and confirm that required materials are complete and delivered on schedule.

3. Review campaign components for accuracy and alignment with established brand requirements and route creative, copy, or strategy questions to the appropriate Marketing and Communications staff.

4. Serve as the primary operational point of contact between internal stakeholders and external vendors for campaign timelines, deliverables, status, and issue resolution.

Project Management & Execution

5. Administer campaign workflows in  or another approved project management platform, including project intake, timelines, task assignments, dependencies, and status tracking.

6. Maintain the cross-channel marketing calendar and coordinate campaign schedules, launch dates, deadlines, and deliverable handoffs.

7. Monitor multiple concurrent campaigns, identify risks, delays, or bottlenecks, and implement or recommend solutions that keep work on track.

Cross-Functional Coordination

8. Coordinate with colleges, departments, Enrollment Management, Student Affairs, Advancement, Athletics, and other campus partners to gather required information and assets and align expectations for deliverables and timelines.

9. Provide guidance to campus partners and vendors on approved campaign submission, asset, timeline, tracking, and workflow requirements.

Data & Performance Analytics

10. Track, analyze, and report campaign performance using Google Analytics, CRM systems, advertising platforms, and related tools.

11. Develop and maintain dashboards and reporting frameworks that evaluate campaign performance, return on investment, project status, and marketing operations effectiveness.

12. Maintain data integrity for UTM parameters, campaign attribution, links, naming conventions, and related tracking data.

13. Translate campaign and workflow data into actionable recommendations that improve campaign effectiveness, resource use, and service delivery.

Process Optimization

14. Develop, document, standardize, and refine marketing operations workflows, templates, campaign tracking methods, and operating procedures to improve efficiency and scalability.

15. Identify opportunities to automate repetitive tasks and improve integrations among project management, CRM, analytics, advertising, and marketing automation platforms.

16. The job description is not a complete list of all responsibilities and duties performed by employees. Employees may perform other related duties as assigned by their immediate supervisor.

Required Qualifications

1. Bachelor's degree in Marketing, Business, Communications, or a related field.

2. Three (3) years of experience in marketing operations, project management, campaign management, digital marketing, marketing analytics, or related professional work.

3. Experience working with third-party vendors and coordinating multi-channel campaigns.

4. Experience building and maintaining project timelines, task assignments, status tracking, and cross-functional workflows.

5. Experience using project management platforms such as , Asana, Jira, or comparable tools.

6.

Experience with campaign reporting, digital marketing metrics, UTM parameters, and attribution methods.

7. Experience communicating project requirements, timelines, risks, and recommendations to multiple internal and external stakeholders.

Preferred Qualifications

1. Experience in higher education, public sector, nonprofit, or another large, matrixed organization.

2.

Experience with CRM systems such as Salesforce or Slate.

3. Experience building dashboards with Looker Studio, Tableau, Power BI, or comparable reporting tools.

4.

Experience with marketing…