Atomic Sales & Marketing Director

Overview

Amer Sports is a dynamic, global sports company offering passionate achievement-oriented professionals the chance to succeed and flourish in an international environment. Our globally recognized brands include Arc’teryx, Salomon, Wilson, and Atomic. We are a company where ambitious, competent and motivated people can make their mark. All our team members are ready to strive for the best of the company and to win together.

Just like our customers, we are dedicated to an active lifestyle and sports. Join us.

The Atomic Sales & Marketing Director is responsible for driving sales growth in the United States by developing and executing an annual go-to-market strategy that integrates high-impact marketing campaigns, sales leadership, and strong brand positioning. This role oversees overall US sales performance, manages sales agencies, and leads local marketing teams. Reporting to the General Manager of Atomic North America, the Sales and Marketing Director serves as a critical link in understanding market trends, analyzing market share, and delivering profitable, sustainable growth.

To achieve this, the role anchors on two strategic pillars: mastering the hard commercial mechanics of the US business, while providing the soft leadership and influence needed to drive organizational alignment. This position works in close partnership with commercial, marketing, and product teams to ensure cohesive execution across the US market and the wider Amer Sports ecosystem. Some of the key requirements and responsibilities of this position:

PILLAR 1: COMMERCIAL & BUSINESS MECHANICS

Define and Execute Growth Strategy in the US

• Align Strategies: Develop and implement a comprehensive growth strategy aligned with North American brand objectives, marketing campaigns, sales targets, and the product team.
• Prioritize Margins: Measure growth by sustainable revenue and profitability, rather than topline expansion alone, to ensure premium positioning across all channels.
• Enforce Forecast Accuracy: Operate the US market with clear targets, predictable planning processes, and strong forecast metrics.

Drive Sales Excellence and Distribution Quality

• Own Omnichannel Strategy: Manage the end-to-end wholesale strategy alongside e-commerce and owned retail sales responsibilities to strengthen brand presence and elevate the consumer experience.
• Target Epicenters: Identify and prioritize high-impact epicenter opportunities within the United States, including selective wholesale expansion and potential retail opportunities.

Build Brand Equity and Consumer Engagement

• Invest Strategically: Lead targeted investments in priority markets to strengthen brand awareness and desirability.
• Balance GTM Relevance: Oversee integrated marketing and GTM plans that balance global consistency with US relevance to drive awareness, desirability, and sell-through performance.
• Manage Partnerships: Maintain high-level relationships across key media, PR firms, and industry partners.

US Sales and Marketing Leadership

• Steer Agency Sales: Select, manage, train, and set annual sales targets for independent regional sales representatives, reviewing performance on a yearly basis.
• Govern the Organization: Establish a high-performing US Sales & Marketing organization with clear roles, accountability, and defined ways of working.
• Maintain Corporate Discipline: Drive operational discipline, aligned governance with the GM, and strong partnerships across the global organization and wider Amer Sports ecosystem.
• Know the Product: Remain intimately familiar with all aspects and technical details of the Atomic product range across all ski categories.

Oversee the US Marketing Strategy and Plan

• Integrate Consumer Programs: Lead the development of fully integrated, consumer-facing programs and drive key brand marketing initiatives in alignment with a unified sales and commercial plan (inclusive of digital experience, community and sports marketing, events, branded space, PR, etc.).
• Collaborate with HQ: Develop annual marketing plans in strong alignment with sales, commercial, and HQ marketing teams to achieve shared sales and brand targets.

PILLAR 2: STRATEGIC…