Associate Manager, Paid Search - North America

Merchandising Coordinator, Apparel Reports To

Director of Apparel, Salomon North America

Salomon Apparel

Ogden, UT

The Associate Manager, Paid Search is responsible for planning, executing, and optimizing paid search and performance media campaigns to drive direct response results across Performance and Sportstyle categories. This role plays a key part in developing scalable acquisition strategies, ensuring campaigns are data‑driven, efficiently managed, and aligned with broader eCommerce and marketing objectives.

The ideal candidate combines analytical rigor with hands‑on platform expertise and a strong test‑and‑learn mindset. The individual collaborates closely with creative, analytics, CRM, and business teams to deliver measurable growth and continuously improve performance marketing effectiveness.

• Hybrid work schedule
• A generous PTO policy, plus 15 paid annual holidays and 2 floating holidays
• Half‑day Fridays for 6 months of the year
• An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)
• “Powder Bell” powder days throughout the winter season
• Healthy Lifestyle Benefit designed to support your well‑being and active lifestyle
• Opportunities to engage in the community and with industry partners

• Plan, execute, and optimize SEM and performance campaigns from conception through launch, aligning audience targeting with consumer behaviors and interests to achieve direct response KPIs.
• Translate business objectives into actionable paid media strategies across Performance and Sportstyle categories.
• Identify growth opportunities through audience segmentation, keyword expansion, and full‑funnel activation strategies.

• Manage day‑to‑day campaign setup, optimization, and performance monitoring to ensure efficiency and scalability.
• Continuously test and refine bidding strategies, ad copy, audience targeting, and landing page alignment to maximize ROI.
• Drive innovation by identifying testing opportunities, participating in beta programs, and staying ahead of platform updates and industry trends.

• Partner with internal stakeholders (eCommerce, Analytics, CRM, Brand) to ensure alignment between paid media execution and broader marketing initiatives.
• Brief local requirements and ensure paid media best practices are applied across platforms and campaigns.
• Support integrated media initiatives to deliver consistent messaging and maximize performance impact.

• Manage campaign budgets effectively by accurately pacing spend and forecasting weekly and monthly investments.
• Optimize media investments to deliver against efficiency targets, including ROAS, CPA, revenue, traffic, and conversion rate.
• Ensure budget allocation aligns with priority products, key categories, and seasonal business objectives.

• Develop and deliver recurring performance reports (weekly, monthly, quarterly) to key stakeholders.
• Analyze campaign and audience performance, demonstrating impact on key business KPIs through data‑driven insights.
• Provide actionable recommendations to continuously improve campaign effectiveness and overall media performance.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee may occasionally be required to kneel, stoop, crouch, twist and lift up to 30 pounds, with or without accommodations.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

The noise level in the work environment is usually moderate, but can involve exposure to varying noise levels.