UGC Coordinator

The UGC Manager owns the end-to-end user-generated content pipeline for Hydro Jug. This seat is the connective tissue between the creator community and every downstream team that needs authentic content — paid media, organic social, email, and product launches. You will recruit, brief, and manage a network of organic UGC creators, own the licensing and rights stack, track performance at the content level, and feed a steady volume of approved UGC to the paid team (Chris McFarland and Katarina Mitic) and the organic social team.

You will work side-by-side with Gracie Ashworth (Social Media and Affiliate Manager) and partner closely with the Tik Tok Live & Social Execution Coordinator and the affiliate team.

• UGC Creator Recruitment:
  Identify, vet, and onboard organic UGC creators who genuinely represent the Hydro Jug customer. Build and maintain a live roster of 50–150+ active contributors.
• Creator Briefing & Communication:
  Write clear, on-brand creative briefs. Manage creator relationships, delivery timelines, revision rounds, and feedback loops.
• Licensing & Rights Management:
  Own UGC agreements, usage rights, and whitelisting permissions. Maintain a clean content library that paid and organic teams can pull from without legal exposure.
• Content Library Operations:
  Tag, organize, and maintain the UGC asset library (by product, format, season, performance tier). Ensure the paid team always has fresh, approved creative to test.
• Performance Tracking:
  Monitor UGC performance across paid and organic channels. Identify top-performing content types, creators, and hooks. Translate data into briefing improvements.
• Cross-Team
  
  Collaboration:
  
  Serve as the primary UGC supplier to paid media (Meta, Tik Tok Ads), organic social, email, and the influencer team. Coordinate with the Tik Tok Live & Social Execution Coordinator on live-specific content needs and with the affiliate team on creator overlap.

• Fully onboarded on Hydro Jug brand standards, existing creator relationships, and the current UGC library state.
• Audit of all active UGC agreements, rights, and asset organization; gap list delivered to Gracie.
• First 10 new creators briefed and in pipeline.

• Active UGC roster at 50+ creators with documented rights for all content.
• Content library rebuilt or reorganized with clean taxonomy — paid and organic teams pulling from it independently.
• Weekly UGC performance report delivered to paid and social leads.
• First performance review cycle completed: top creators retained and brief templates refined.

• UGC pipeline producing consistent weekly volume across product lines and seasonal moments.
• Clear attribution connecting UGC creative to paid ROAS and organic engagement outcomes.
• Creator tier system in place (seeding-only vs. paid UGC vs. whitelisting-eligible).
• Cross-team SLA established: paid team receives minimum X approved assets per week.
• You think in content systems, not one-off posts. A brief you write today produces 20 usable assets by Friday.
• You keep legal clean. Every asset in the library has a clear rights record.
• You are data-driven about creative. You can tell Gracie and Chris which hooks are outperforming and why.
• You are a strong written communicator — creator briefs are your primary work product, and they need to be specific, inspiring, and easy to execute without a call.

• Reports to:
  
  Gracie Ashworth, Social Media and Affiliates Manager

Hydro Jug, Inc. is a consumer brand headquartered in Ogden, Utah, designing and selling premium hydration and lifestyle products through direct-to-consumer and major retail channels.