Ads Buyer

Hydro Jug is a rapidly growing consumer hydration brand on a mission to help people drink more water and live healthier lives. Started with our half-gallon jugs, but now are known for our iconic spill-proof traveler. We have built a passionate community of customers across e-commerce and social commerce channels. We are a data-driven, culture-first team that moves fast, embraces creativity, and is obsessed with delivering an exceptional customer experience.

Tik Tok and Amazon are two of the highest-priority paid channels for Hydro Jug, and we are looking for a skilled Ads Buyer to own our paid presence across both platforms. Tik Tok is the primary focus of this role — from GMV Max and GMV Live campaigns within Tik Tok Shop to conversion and traffic campaigns driving customers to our site.

This role exists because both platforms require a hands-on, performance-focused operator who can manage campaigns across multiple objectives, optimize toward results daily, and translate data into smart spending decisions. You will be working in Tik Tok Ads Manager and Google Ads console every day, collaborating closely with our marketing and creative teams to ensure we are extracting maximum value from every dollar we spend.

• Build, launch, and optimize GMV Max campaigns within Tik Tok Shop, driving in-app purchases and maximizing gross merchandise value.
• Monitor campaign performance daily, adjusting budgets, bids, and targeting to hit GMV and ROAS targets.
• Test creative assets and product selections within GMV Max to identify what drives the strongest in-app conversion.
• Stay current on Tik Tok's GMV Max product updates and best practices, proactively applying platform changes to our campaigns.

• Plan and execute paid amplification for Hydro Jug's Tik Tok Live sessions, driving viewership and in-stream purchases through GMV Live campaigns.
• Coordinate with the marketing team on live session schedules to ensure paid support is in place before each broadcast.
• Analyze live session performance — viewer engagement, conversion windows, and product click‑through — to inform future live ad strategy.
• Identify opportunities to scale high‑performing live sessions through increased paid distribution.

• Manage Tik Tok ad campaigns designed to drive qualified traffic to Hydro Jug's website, including awareness, consideration, and conversion‑focused campaign types.
• Build and manage audience targeting strategies, including interest‑based, behavioral, lookalike, and retargeting audiences.
• Oversee campaign structure, ad group setup, and creative rotation to maintain performance and prevent ad fatigue.
• Collaborate with the creative team to brief and iterate on ad assets — video, spark ads, and static — based on performance data.
• Ensure Tik Tok Pixel is correctly implemented and that conversion events and attribution are tracking accurately.

• Own weekly and monthly reporting on paid performance across Tik Tok and Google — covering GMV, ROAS, ACoS, CPA, CPM, and CTR by campaign and channel.
• Build and maintain dashboards that give leadership clear, real‑time visibility into ad spend and results across both platforms.
• Use performance data to make informed budget allocation decisions across Tik Tok and Google.
• Surface insights and recommendations to continuously improve channel efficiency and return on ad spend.

• Partner with the creative team to maintain a pipeline of Tik Tok‑native and Google‑appropriate ad assets tailored to each campaign objective.
• Work with the marketing team to align paid activity across both platforms with product launches, promotions, and brand campaigns.
• Collaborate with the e‑commerce team to ensure landing pages, product listings, and Tik Tok Shop pages are optimized to convert paid traffic.
• Communicate campaign performance, budget pacing, and strategic recommendations to stakeholders clearly and regularly.

• 2–4 years of hands‑on paid media experience, with direct campaign management experience…