Marketing and Communications Director - Marketing and Communications Division

Salary

Grade 180: $ – $ annual.

Marketing and Communications Director

CAO/MAYOR

Marketing and Communications

This position is responsible for the strategy, tactics, and programs to create interest, demand, and recognition for Ogden City and its offerings through public relations, marketing of products and services, advertising, strategic relationship-building, event marketing, and online marketing to maximize the breadth of message distribution. Receives directions from the Chief of Staff/City Mayor and provides direction to lower-level staff within the division.

• Plan, develop, implement, and control marketing and communications strategies by liaising with various departments, personnel, community partners, and stakeholders.
• Serve as a visible point of contact for media outlets, arrange for content experts to appear in interviews while protecting integrity of news stories, and maintain oversight of social media conversations that may impact city reputation.
• Responsible for creation and/or review of all press releases published by City Administration.
• Design and produce a full range of public relations products to deliver a consistent and cohesive message from City Administration.
• Gatekeep informational and promotional pieces, editing and approving content before publishing.
• Draft, edit, and produce appropriate messages, stories, articles, graphics, and photographic images for media distribution.
• Oversee, plan, and coordinate production of newsletters, press releases, website pages, social media posts, event calendars, proposals, reports, posters, brochures, and special projects.
• Leverage expertise in copywriting, graphic design, photography, technology, trends, consumer patterns, public and employee relations, advertising, statistics and analysis, strategic planning, competitive strategies, team management, and presentation skills.
• Develop project scopes, set timelines and deadlines, and coordinate assignments across internal divisions, media, and the public.
• Prioritize marketing and communications efforts around special events, business development, city policies, public safety, recreation, public notices, city services, construction and development, and other assigned categories.
• Supervise personnel to fulfill the overall responsibilities of the marketing and communication group.
• Act as Public Information Officer in the Emergency Operations Center, fulfilling ESF 15 responsibilities and providing accurate, timely public updates across all tactical channels.
• Establish and maintain healthy community relationships with partners and influencers to continually enhance the city’s perception, attending committee and board-level meetings and partner-sponsored events.
• Maintain current knowledge of city goals and activities, attending Department & Director meetings to convey supportive messaging and create messaging for the Mayor, CAO, and Executive Directors.
• Manage the Website Committee and attend assigned City committee meetings.
• Participate in safety and risk management activities to reduce liability to the city.
• Maintain attendance and punctuality; required to work as a team, meet regularly with co-workers and supervisors, and communicate with the public in person during office hours.
• Be flexible and willing to fill communications roles during Emergency Operations Center deployment; occasional nights or weekends may be necessary for mass-gathering events.
• Perform other related duties as required or assigned.

• At least four years of related work experience in public relations, public participation, written and oral communication, government, media, and press relations.
• Computer experience with PC applications such as Microsoft Office (Word, PowerPoint, Excel, Access) and Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Experience with internet website creation and maintenance.
• Bachelor’s Degree in Communications, Public Relations, or a related field.
• Combination of work experience and education acceptable as equivalent.

• Possession of, or ability to obtain, an appropriate, valid Utah…