Director of Ecommerce

About the Role

We're launching a new brand within our growing portfolio, and we're hiring the operator who will run it. This is a rare ground‑floor seat: you'll own a brand's entire commerce engine — Shopify DTC, Amazon, subscription, and the launch itself — and act as the general manager who turns a product roadmap into a live, growing business.

You’ll report directly to the CEO and operate as the brand's owner: building the storefront and listings, standing up the marketplace presence, driving conversion and retention, and coordinating the cross‑functional team (web, creative, supply chain, customer experience) that brings the brand to market. We're looking for someone who has run DTC and Amazon channels end‑to‑end for consumer brands — the kind of senior ecommerce operator who has done this at a top ecommerce accelerator or a high‑growth DTC brand — and who wants to step up and run a brand of their own.

• Own the DTC channel (Shopify): Build and run the storefront end‑to‑end — merchandising, PDPs, promo and drop logic, subscription flows, and conversion‑rate optimization. The owned channel is yours to grow.
• Own the marketplace channel (Amazon): Stand up and manage Seller Central — Brand Registry, A+ content, listings, advertising/PPC, and inventory sync. Build the marketplace motion from scratch.
• Lead the launch: Drive the go‑to‑market execution — site build, listing readiness, channel parity, and a clean launch with zero preventable day‑one issues. You are the integrator who keeps every workstream on the launch calendar.
• Run brand operations: Act as the GM — operating cadence, marketing calendar, promo planning, and the day‑to‑day decisions that keep the brand moving. Bring recommendations to the CEO; the CEO is the approval forum.
• Coordinate the cross‑functional team: Partner with the web developer (site build), creative (photography/design), supply chain (co‑manufacturer and inventory timing), and customer experience — most of whom are shared HJ resources. Lock named bandwidth and surface conflicts early.
• Own conversion + retention economics: Subscription growth, LTV, repeat rate, CAC efficiency in partnership with paid media. Contribution margin is the goal; platform‑reported numbers are diagnostic only.
• Partner on supply + product timing: Work with the co‑manufacturer relationship and supply planning so inventory, launch, and promo calendars line up.

• Fully onboarded on the brand, the product roadmap, the launch timeline, and the shared HJ resources you'll coordinate.
• Owns the launch plan: a single integrated calendar across site, listings, supply, and creative, with clear critical‑path milestones.
• Storefront + marketplace build plans defined and underway with the web developer and creative partners.

• Shopify storefront and Amazon Seller Central live, accurate, and channel‑consistent by the launch date — subscription flows working, listings complete, zero preventable launch‑day issues.
• Promo, drop, and merchandising structure in place; CRO baseline established.
• Cross‑functional bandwidth commitments locked; capacity conflicts surfaced at CEO check‑ins, not at launch.

• DTC and Amazon both contributing revenue on a clean operating cadence.
• Subscription + retention motion live and measured (repeat rate, LTV, churn).
• A trusted weekly operating rhythm with the CEO — recommendations in, decisions out, brand growing.
• You’ve run Shopify and Amazon Seller Central at the same time — not one or the other — and you know each channel's mechanics cold.
• You think like an owner/GM
  , not a channel specialist: you can hold the whole brand P&L and launch in your head and still execute the details.
• You move fast, run lean, and can coordinate people you don't manage — comfortable being the integrator across web, creative, supply, and CX.
• You’ve taken something from zero to live before — a launch, a new channel, a new brand — not just optimized an established one.
• You communicate to an executive in their language: concise, prioritized, decision‑oriented.

• Reports to: CEO
• Scope: End‑to‑end ownership of a new brand's commerce (Shopify DTC + Amazon) + brand operations + launch
• Level: Senior / brand leadership

Hydro Jug, Inc. is an established, profitable consumer‑products company headquartered in Ogden, Utah, designing and selling premium hydration and wellness products through direct‑to‑consumer and major retail channels — now scaling its portfolio of brands.