Associate Manager, Paid Search - North America

Associate Manager, Paid Search - North America

Full-time

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

REPORTS TO
:
Director of Apparel, Salomon North America

BUSINESS AREA
:
Salomon Apparel

OVERVIEW

The Associate Manager, Paid Search is responsible for planning, executing, and optimizing paid search and performance media campaigns to drive direct response results across Performance and Sportstyle categories. This role plays a key part in developing scalable acquisition strategies, ensuring campaigns are data-driven, efficiently managed, and aligned with broader eCommerce and marketing objectives.

The ideal candidate combines analytical rigor with hands‑on platform expertise and a strong test‑and‑learn mindset. This individual collaborates closely with creative, analytics, CRM, and business teams to deliver measurable growth and continuously improve performance marketing effectiveness.

WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY:

• A generous PTO policy, plus 15 paid annual holidays and 2 floating holidays
• Half‑day Fridays for 6 months of the year
• An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)
• “Powder Bell” powder days throughout the winter season
• Healthy Lifestyle Benefit designed to support your well‑being and active lifestyle
• Opportunities to engage in the community and with industry partners

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

Plan, execute, and optimize SEM and performance campaigns from conception through launch, aligning audience targeting with consumer behaviors and interests to achieve direct response KPIs.

Translate business objectives into actionable paid media strategies across Performance and Sportstyle categories.

Identify growth opportunities through audience segmentation, keyword expansion, and full‑funnel activation strategies.

Campaign Execution & Optimization

Manage day‑to‑day campaign setup, optimization, and performance monitoring to ensure efficiency and scalability.

Continuously test and refine bidding strategies, ad copy, audience targeting, and landing page alignment to maximize ROI.

Drive innovation by identifying testing opportunities, participating in beta programs, and staying ahead of platform updates and industry trends.

Cross‑Functional Collaboration

Partner with internal stakeholders (eCommerce, Analytics, CRM, Brand) to ensure alignment between paid media execution and broader marketing initiatives.

Brief local requirements and ensure paid media best practices are applied across platforms and campaigns.

Support integrated media initiatives to deliver consistent messaging and maximize performance impact.

Budget & Performance Management

Manage campaign budgets effectively by accurately pacing spend and forecasting weekly and monthly investments.

Optimize media investments to deliver against efficiency targets, including ROAS, CPA, revenue, traffic, and…