Social Media & Content Specialist

Social Media & Content Specialist

Requisition Number: S02410P | Pay Grade: E31 | Hours/Week: 40 | Months/Year: 12 |

Location:

Weber State University - Ogden, UT | FLSA Status:
Exempt

Position creates and shares engaging marketing and communications content (written, video, photo) that promotes positive awareness of Weber State University for retention purposes while building connections via social media channels, blogs and other digital communications.

• Write, edit, schedule, plan and monitor social media accounts.
• Work closely with student groups for social media content creation.
• Work closely with campus clients for blog creation and other digital mediums as assigned.
• Create and maintain a posting calendar to connect with incoming and existing WSU students through official WSU social media accounts in Student Access & Success (SAS).
• Train and advise Student Access & Success departments on policies, guidelines and best practices for social media.
• Integrate photography and video into shared content.
• Plan, storyboard, record and edit video content for SAS social media platforms and digital media displays.
• Interview students for student experience content.
• Manage student employees to help with social media content creation and to gather signage on campus.
• Work closely with the marketing team to promote events and services to students through social media.
• Work closely with the social media coordinator in Marketing & Communications for collaborative content.
• Boost posts and manage paid advertisements.

Background check required as a condition of employment.

• Bachelor’s degree in Communication, English, Journalism, Marketing, or a related discipline, or the equivalent combination of education and experience.
• One year of professional experience managing social media.

• Professional experience with strong social media administration and strategy skills.
• Strong writing skills, journalism or other communication-related fields.
• Information gathering skills.
• Strong interpersonal communication skills.
• Ability to contribute to a team effort.
• Editing skills including knowledge of Associated Press style guide and rules of grammar, punctuation and organization.
• Ability to adapt writing to different audiences.
• Photography and video production skills.
• Knowledge of social media/digital marketing campaigns and social media advertising.
• Professional experience writing digital content such as websites or blog posts.
• Podcast experience.

WSU offers a generous benefits package that includes medical, dental, long-term disability, life insurance, retirement, a wellness program with release time and paid incentives, tuition benefits, free tickets to athletic and performing arts events, and paid holidays, vacation, and sick leave.