Social Media Marketing Coordinator

About Hydro Jug & Acta

Hydro Jug, Inc. is a $300M run‑rate consumer products company headquartered in Ogden, UT, operating a three‑brand portfolio:
Hydro Jug (drinkware), Acta (apparel), and Purelyte (supplements). Acta is Hydro Jug's high‑growth apparel brand, on a $5M to $20M revenue trajectory, with Tik Tok as its primary acquisition and growth channel.

Acta's growth runs through Tik Tok — and this role is the full‑time operator who owns it. As Social Media Marketing Coordinator, you execute Acta's Tik Tok Live selling program, manage the Tik Tok Shop affiliate program, and drive the daily social content cadence across Tik Tok, Instagram, and Facebook. You are the person responsible for turning Acta's Tik Tok presence into a revenue engine: live sessions that convert, an affiliate roster that drives GMV, and a content cadence that builds brand.

You report to Kenzie Tibbitts, Acta Brand Operations Manager.

This is not a post‑and‑ghost social media role. Tik Tok Live and affiliate commerce are the primary responsibilities — everything else supports and amplifies them.

Plan, schedule, and execute Acta's Tik Tok Live selling program end‑to‑end. Own technical setup, session structure, product sequencing, offers, and real‑time community interaction during lives. Optimize every session for viewership, watch time, and GMV conversion through Tik Tok Shop.

Build and operate Acta's Tik Tok Shop affiliate program. Recruit creators to the affiliate roster, onboard them with brand assets and briefs, manage commission structures, maintain Tik Tok Seller Center hygiene, and drive consistent GMV growth through the affiliate channel.

Own the daily Acta Tik Tok presence — content calendar, brand voice, posting cadence. Brief creative assets to Rachel DeKlerk (Photo) and Dalton Bush (Video). Ensure organic content reinforces Live and affiliate moments.

Own Acta's Instagram (Reels + Stories as primary) and Facebook (secondary) — consistent posting, community engagement, and brand storytelling that extends Tik Tok momentum to adjacent platforms.

Monitor Tik Tok trends, sounds, and formats relevant to Acta's apparel audience. Manage DMs and comments with brand voice. Flag opportunities to Kenzie in real time.

Identify top‑performing organic and affiliate content and brief the Acta Media Buyer for whitelisting. Maintain a clean handoff workflow to ensure paid amplification stays current.

• Fully onboarded on Acta brand standards, product catalog, and current Tik Tok presence.
• Audit of existing Tik Tok Live history and affiliate program state delivered to Kenzie.
• First Tik Tok Live sessions executed under the new structure.
• Affiliate roster mapped: active, lapsed, and recruitment targets identified.
• Daily content cadence live across Tik Tok and Instagram.

• Tik Tok Live program on a consistent weekly cadence with documented session structure and improving performance metrics.
• Affiliate roster at 25–50 active creators driving measurable GMV.
• Creator brief templates and onboarding kit built and in active use.
• Tik Tok Shop operational hygiene clean — catalog accurate, affiliate tracking functional, commissions running on schedule.
• Whitelisting handoff workflow established with the Acta Media Buyer.

• Tik Tok Live GMV contribution growing month‑over‑month.
• Affiliate program driving a defined share of Acta's total Tik Tok Shop revenue.
• Top‑performing affiliate creators on deeper partnership agreements.
• Live format diversity tested: session lengths, product mixes, hosts, and promotional structures documented for learnings.
• Instagram Reels contributing measurably to earned impressions.

• You treat Tik Tok Live as a selling channel, not a content format. GMV and conversion are your north stars.
• You know the difference between an affiliate roster that looks impressive and one that actually moves product. You build the latter.
• You brief creators so clearly that sessions run well without you coaching in real time.
• You can move fast. Acta's growth depends on iteration speed on Tik Tok — dead weeks cost the brand real money.
• You think in trends. You see what is gaining traction on Tik Tok before it peaks and you brief or post before the moment passes.

• Acta earned impressions per quarter
• Tik Tok follower growth and engagement rate
• Whitelisting creative contribution to paid media performance (CM%)
• Tik Tok Live viewership and session conversion rate

Reports to:

Kenzie Tibbitts, Acta Brand Operations Manager (CEO)

Competitive base salary. No bonus. No equity. Compensation specifics are discussed directly with Hayden Wadsworth (CEO).