Marketing Manager

essential duties and responsibilities

• manages and develops annual marketing plan in conjunction with area leadership.
• manages area marketing spend and budgeting within all markets in the area.
• plan, develop, coordinate, and execute marketing and sales activities such as culinary events, sales meetings, promotions/incentives, etc.
• area’s voice of marketing leadership for center led strategic initiative such as flyer promotions, product launches, customer and seller events, incentives and other campaign driven efforts.
• counsel, and provide support to, area leadership to maximize impact of center-driven marketing programs and best practices for delivering local programs.
• manage marketing activities to support and drive key results; sales and profit growth, penetration (account, scoop, and e‑commerce) and account growth.
• assess local sponsorship and partnership opportunities with marketing leadership.
• provide assistance in obtaining items such as advertisements for local media, table tents, etc.
• implement and execute the center led marketing activities.
• review center‑led materials and make any area specific changes, such as updates to product list based on inventory availability, before distributing.
• manage all aspects of distribution.
• develop marketing materials and communications to support area‑led activities using templates, tools and best practices provided by the center such as local flyers, promotions and events.
• manage distribution.
• responsible for communicating local promotional results to sales team by using center provided analytics or working with sales analyst on local tracking needs.
• makes recommendations to area leadership on how to improve results of promotional and marketing events.
• partners with vpls to execute marketing initiatives to drive sales growth and work with vp merchandising to ensure alignment.
• follows company brand standards when customizing and creating any local marketing materials.
• responsible for ensuring our brand is executed by all personnel within all markets within their area and vendor/broker partners.
• provide center provided product/program positioning materials (i.e. Sell sheets, guides, etc), as well as training materials, for the sales force.
• use and encourage the use of approved social media channels and collaboration tools teams (yammer) by all personnel within the area.
• other duties assigned by manager.

marketing coordinator (in select areas only)

internal: director of field marketing – dot line supervision of amm vp national sales; area merchandising team; food fanatics chef; specialists

external: management at venues and hotels used for events and gsms

onsite: the associate in this role is expected to perform assigned responsibilities inside a us foods office‑based environment.

• 5 years marketing experience
• ability to operate under pressure and tight deadlines.
• excellent prioritization and time management skills.
• sound understanding of marketing principles.
• ability to build and maintain excellent working partnerships and interface with a variety of internal and external resources to attain organizational goals.
• ability to make sound, independent decisions.
• proficient communication skills.
• able to work with various content management and online marketing systems.
• self‑directed and highly motivated.
• an advanced internet aptitude strongly desired.
• overnight travel up to 20%.

at least a four‑year college degree in business, marketing, communications, advertising.

n/a

• high level of proficiency required in the use of microsoft office, especially microsoft word, excel, and power point, as well as microsoft outlook;
• adobe indesign, adobe acrobat professional, and social media applications.

occasionally: 1% – 33 / frequently: 34% – 66% / continuously: 67% – 100% or never

job requires worker to:

frequency: stand: occasionally walk: occasionally drive: occasionally sit: frequently lift 1-10 lbs. (sedentary): occasionally 11-20 lbs (light): occasionally 21-50 lbs (medium): never 51-100 lbs (heavy): never over 100 lbs (very heavy): never carry 1-10 lbs…