Ecommerce Manager
Listed on 2026-09-22
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Retail
Ecommerce, Merchandising -
Business
Ecommerce
The Ecommerce Manager owns how Hydro Jug shows up everywhere it sells online: our own DTC storefront (Shopify), our presence on retailer .com sites (, , , , ), and our B2B wholesale portal for independent and boutique accounts.
You'll drive site merchandising and conversion on our owned storefront, keep our retailer listings and A+/enhanced content current across every account, and run the wholesale portal and digital calendar that keeps content aligned with sell-in and reset timing. You'll coordinate with the Amazon/Marketplace team on marketplace-specific work, but this seat is the single owner for site, retailer content, and wholesale portal.
ResponsibilitiesDTCStorefront (Shopify)
- Site merchandising, collection and PDP layout, and on-site promotions
- Conversion rate optimization and funnel improvements
- Owning the day-to-day health of the storefront: uptime, checkout flow, app integrations
- PDPs across , , , , and titles, bullets, descriptions, imagery, video, and A+/enhanced content
- Content audits and a freshness cadence so nothing goes stale through a reset or new-item launch
- Item setup and variant relationships in retailer item-management systems (Target Item Suite, Retail Link, and equivalents)
- Coordinating asset delivery from Marketing Creative and making sure specs land correctly on each retailer's platform
- Merchandising, product catalog, and ordering experience for independent (mom-and-pop) wholesale accounts
- Account onboarding within the portal
- Keeping portal inventory, imagery, and content current across all brands and SKUs
- Planning and tracking the digital content calendar across sell-in windows, resets, and retail programs
- Partnering with Sales NAMs on timing so content is ready before retailer deadlines
- Acting as HJ's point of contact for , , and ecom counterparts on the content/digital side
- Marketing Creative: briefing, asset specs, and delivery timelines across storefront and retailer content
- Sales NAMs: wholesale calendar alignment, new-item launches, program timing
- Operations/Sales Ops: item compliance, EDI accuracy, item-setup handoffs
- Amazon/Marketplace team: shared learnings on listing and content best practices
At 30 days: you've audited the DTC storefront and every major retailer .com PDP across all three brands, and you know exactly what's missing, outdated, or non-compliant. You've introduced yourself to retailer ecom counterparts at Target and Walmart.
At 60 days: gaps from the audit have a remediation plan with asset timelines locked with Creative. You've mapped every upcoming reset and sell-in window to a content readiness date, and you've shipped at least one storefront improvement. The wholesale portal has been reviewed with a prioritized improvement list in motion.
At 90 days: zero retailer-side launch slips attributable to content gaps. The wholesale calendar is a living document Sales NAMs trust and use. Portal onboarding is documented and smooth for new accounts. Storefront conversion has a baseline and a plan to improve it. You've established a working rhythm with Operations/Sales Ops and Marketing Creative.
Ongoing metrics- DTC storefront conversion rate and site health
- Retailer .com PDP quality score and content freshness (audited quarterly)
- Portal merchandising current at all times
- Zero retailer-side launch slips from content gaps
- Partnership NPS with Sales NAMs and retailer ecom counterparts
- 4–7 years of experience in ecommerce, spanning DTC (Shopify or equivalent) and retailer .com content operations (PDPs, A+ content, item setup) for national retailers
- Hands-on experience with Shopify or a comparable ecommerce platform
- Familiarity with retailer item-management…
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