Wholesale Ecommerce Manager

eCommerce at Hydro Jug has three distinct pillars:
Amazon/Marketplaces, DTC (Shopify), and Wholesale digital. This role owns the third pillar.

The eCommerce Manager — Wholesale is responsible for how Hydro Jug's brands show up digitally everywhere outside our own website and the Amazon ecosystem. That means our listings, content, and A+ presence on retailer dot-com sites (, , , , ), our B2B wholesale portal for independent and boutique accounts, and the wholesale digital planning calendar that keeps content aligned with sell-in and reset timing.

This is a newly consolidated seat. Previously, this work was split between Operations/Sales Ops (PDP compliance and item setup) and the field Sales team (portal management, retailer calendar coordination). Bringing it together under one dedicated eCommerce owner is a deliberate structural decision — wholesale digital deserves its own center of gravity.

You will report directly to the VP of eCommerce, Joel McAllister, and work alongside the DTC eCommerce Manager and Amazon/Marketplace team as peers within the eCommerce org.

• PDPs across , , , , and  titles, bullets, descriptions, imagery, video, and A+ / enhanced content
• Content audits and freshness cadence — nothing stays stale through a reset or new-item launch
• Item setup and variant relationships in retailer item-management systems (Target Item Suite, Retail Link, and equivalent portals)
• Coordinating asset delivery from Marketing Creative and ensuring specs land correctly on each retailer's platform

• Merchandising, product catalog, and ordering experience for independent (ma-and-pa) wholesale accounts
• Account onboarding within the portal — first impression for new wholesale partners
• Keeping portal inventory, imagery, and content current across all brands and SKUs

• Planning and tracking the digital content calendar across sell-in windows, resets, and retail programs
• Partnering with Sales NAMs on timing so content is ready before retailer deadlines, not after
• Owning the retailer ecom planning relationship on the content/digital side — you're the HJ point of contact for , , and  ecom counterparts

• Operations/Sales Ops: item compliance, EDI accuracy, item-setup handoffs
• Marketing Creative: briefing, asset specs, and delivery timelines for retailer content
• Sales NAMs: wholesale calendar alignment, new-item launches, program timing

Being clear about scope is as important as the role itself.

Not your lane vs. Customer Planning Managers (Operations, dotted to Sales): CPMs own the operational retailer calendar — PO timing, shipment tracking, OTIF compliance, and retailer scorecards. You own the digital side: content, listings, portal, and .com presence. Complementary, not competing.

Not your lane vs. DTC eCommerce Manager (Laryn):
Laryn owns the Hydro Jug-operated Shopify storefront — site merchandising, DTC conversion, DTC promotions, and HJ's owned digital funnel. You own how HJ shows up on retailers' websites and B2B portal, not our own.

Not your lane vs. Amazon/Marketplace team:
Marketplace owns the Amazon Seller Central ecosystem — listings, ads, and Brand Registry on  Your retailer .com work is analogous in function but operates through entirely different systems and retailer relationships.

At 30 days:
You have completed a full PDP audit across all three brands on every major retailer .com. You know exactly what's missing, outdated, or non-compliant. You have introduced yourself to retailer ecom counterparts at Target and Walmart.

At 60 days:
Gaps from the audit have a remediation plan with asset timelines locked with Creative. You've mapped every upcoming reset and sell-in window to a content readiness date. The wholesale portal has been reviewed and a prioritized improvement list is in motion.

At 90 days:
Zero retailer-side launch slips attributable to content gaps. The wholesale calendar is a living document Sales NAMs trust and use. Portal onboarding is documented and smooth for new accounts. You have established a working rhythm with…