National Sales Manager - FMCG​/Nutrition

Talent Pool Germany (Remote)

A high-growth active nutrition and human performance business is expanding across Europe, with a strong portfolio of fitness-led energy sku's and performance beverages
.

As the Regional Development Manager (NSM) , you will design and execute the region’s commercial growth strategy, ensuring distribution, sales, and profitability targets are achieved. You’ll work closely with cross-functional colleagues to align with wider EU business objectives.

As Regional / Country Development Lead (NSM) – Germany
, you will take full ownership of the French commercial agenda. You’ll build distribution, develop strategic retail partnerships, and execute a scalable growth plan across all channels. Key customers include Rossmann, Tegut, Kaufland, as well as the likes of Edeka and Rewe stores., with a focus on establishing the brand as a credible, performance-led challenger within active nutrition, fitness, and energy.

• High-impact FMCG commercial leader with a challenger mindset
• Strong negotiation and relationship-building skills
• Experience working with major German retailers
• Passion for fitness, wellness, and human performance brands
• Comfortable with full market ownership and autonomy

🏆 Recognised as a Great Place to Work® (2025)

💰 Record revenue performance with ongoing investment in growth

🧃
High-growth energy drink brand taking the market by storm
, plus strong traction across fitness, wellness, and specialist channels

👥 Leadership team with experience from leading energy, sports nutrition, and FMCG brands

• Full French P&L ownership (revenue, trade spend, gross profit)
• Leading distributor and retailer partnerships
• Building and executing the commercial strategy for France
• Pricing, promotions, and trade spend optimisation to maximise ROI
• Customer-specific strategic planning and new customer onboarding
• Identifying growth opportunities with a strong ROI focus

Ready to lead a high-growth, category-defining brand in Germany? Join a business that’s shaping the future of energy, fitness, and performance beverages. Will need to be proficient in English.