Head of Pricing & Monetization Germany; f​/m​/d

Head of Pricing & Monetization Germany (f/m/d)

AVIV is Europe's largest real estate tech company owned by one of the best private equity investors, KKR. Our teams develop innovative technologies and business models that shape the future of how consumers buy, sell, rent, lend and own properties. Aviv operates a portfolio of classifieds and real estate marketplaces in France, Germany, Belgium and Israel.

AVIV teams in Germany are fully in charge of a large part of our business - 31% of our revenue is generated from the well established local brand , the Top 2 real estate portal for estimation, rent, buy and sell, with 18m average monthly visits, 19.3k agents, over 320k listings, and 168m revenue in 2023.

The Head of Pricing & Monetization (f/m/d) will be the end‑to‑end owner of Immowelt’s monetization strategy across subscriptions, dynamic pricing models, value-based packages, add‑ons, and new revenue streams. This leader builds the framework for profitable, scalable, and sustainable pricing, ensuring Immowelt maximizes value creation while protecting customer lifetime value and minimizing churn.

The mission is to:

• Create a holistic monetization strategy covering both areas where Immowelt leads the market and areas where it is structurally weaker.
• Design, test, and scale data‑driven pricing models that reflect liquidity, demand, segment value, and customer economics.
• Drive continual optimization through experimentation, behavioral insights, and commercial performance data.
• Build strong alignment across Sales, Product, Finance, and GTM to ensure pricing strategy translates into measurable business results.

• Build a 12‑36 month monetization roadmap aligned with Germany’s strategy and Group pricing architecture.
• Oversee the pricing performance KPIs: ARPA, MRR growth, net retention, churn, margin impact.
• Develop dynamic pricing models leveraging liquidity, demand, inventory depth, and customer cohort behavior.
• Define clear tiering, bundling, segmentation, and value‑based pricing across agency, developer, and pro customer types.
• Identify weak spots in the portfolio and design corrective monetization plays to unlock underpenetrated segments.
• Lead evolution of subscription models, ensuring optimal balance of predictability for customers and scalability for Immowelt.
• Partner with Product & Data Science to refine feature‑ vs. usage‑based monetization, lead scoring, and pricing signals.
• Own pricing governance for new business lines, add‑ons, premium visibility, data products, and media services.
• Build a scientific experimentation framework (A/B tests, elasticity modelling, behavioral pricing).
• Monitor customer cohorts and predict churn risk, integrating early‑warning pricing triggers.
• Translate insights into rapid iterations of pricing, packaging, and promotions.

• Partner with Sales leadership to ensure pricing lands clearly and credibly with agencies and developers.
• Develop playbooks, calculators, objection‑handling, and performance dashboards.
• Collaborate with Finance on forecasting, scenario planning, and revenue modelling.
• Act as the German advocate in Group pricing councils, influencing platform‑wide monetization evolution.

• Run monthly Pricing reviews with leadership stakeholders to track impact and adjust strategy.

Manage cross‑functional OKRs linked to revenue, retention, churn, and customer value perception.

• More than 5 years of pricing, monetization, or revenue strategy experience in classifieds, marketplaces, SaaS, or subscription businesses.
• Deep expertise in dynamic pricing, value‑based pricing, segmentation, experimentation, and modelling.
• Proven experience owning monetization in a high‑inventory, high‑liquidity marketplace environment.
• Strong background working cross‑functionally with Product, Data Science, Sales, and Finance.
• Experience developing and scaling subscription models and add‑on monetization.
• Clear track record of revenue uplift, churn reduction, and pricing innovation.
• Fluent in German and English; experience in European or multi‑country…