Senior Sales Manager - Kroger

Location: Cincinnati

Job Description
The Senior Sales Manager - Kroger is responsible for leading and growing a strategic Kroger retail business across divisions and banners. This role serves as the primary point of accountability for the Kroger relationship, owning customer strategy, annual planning, pricing and promotion execution, and cross-functional alignment.

While Kroger is the primary focus, this role may also support additional strategic customers or initiatives as business needs evolve.


Key Responsibilities

• Serve as the primary owner and point of contact for the Kroger account
• Build and manage strong relationships with Kroger buyers, category managers, and cross-functional partners
• Lead negotiations across pricing, promotions, assortment, shelving, and distribution
• Own and deliver the annual customer business plan
• Drive innovation sell-in, item authorizations, and distribution expansion across banners
• Ensure strong execution of promotional programs and customer initiatives
• Manage customer performance against revenue, trade spend, and profitability targets
• Forecast volume accurately and manage customer-specific trade spend within budget
• Leverage syndicated and internal data (e.g., Circana) for fact-based selling

Additional Responsibilities

• Support additional customers, projects, or initiatives as business priorities evolve

Requirements

Qualifications

• 5+ years of CPG sales experience
• Direct experience calling on Kroger (required)
• Experience creating and managing Trade Point contracts
• Strong understanding of forecasting, pricing, promotions, and customer negotiations
• Solid financial acumen with experience managing trade spend and profitability
• Circana experience required (loyalty data / Stratum a plus)

Core Competencies

• Strategic problem-solving
• Strong interpersonal and communication skills
• Financial and analytical rigor
• High accountability and ownership mindset
• Ability to work cross-functionally and drive execution

Benefits

Health & Wellness

• Medical insurance through United Healthcare PPO plans
  , including traditional PPO and HDHP options
• Preventive care covered at 100%, with nationwide provider access and telemedicine
• Dental and vision coverage through United Healthcare

Health Savings Account (HSA)

• Available with HDHP enrollment
• Employer contributions included
• Funds roll over year to year and belong to the employee

Income Protection

• Company-paid Basic Life & AD&D insurance
• Company-paid Long-Term Disability
• Optional coverage for Short-Term Disability, Voluntary Life, Accident, Critical Illness, and Hospital Indemnity

Retirement & Support

• 401(k) retirement plan
• Employee Assistance Program (EAP)
• Mental health support, advocacy services, and telehealth resources

Additional Programs & Perks

• Ongoing learning and development through a digital training platform
• Community engagement opportunities
• Paid Time Off (PTO) in accordance with company policy

Benefits are available to full-time employees working 30+ hours per week and begin on date of hire. Coverage is available for employees and eligible dependents. Benefit offerings may vary by position and location.