Business Development Coordinator- Bowling Green

Business Development Coordinator
- Bowling Green

Job Category
:
Administration

Requisition Number
: BUSIN
004334

• Posted :
  March 27, 2026
• Full-Time

Showing 1 location

The Business Development Coordinator develops relationships through external sales efforts to grow and exceed census and revenue goals.

• Must be able to find the appropriate balance between marketing, sales and customer service activities.
• Maintain core knowledge of our clinical services provided, healthcare industry, and local market conditions.
• Must be able to handle complexity and change in marketing/sales strategy if the market demands a shift in strategy.
• Sales Expectations:
• Provide clinical communication through various tools available to physicians, hospital staff, and other healthcare professionals.
• Prepare and maintain referral target list.
• Meet or exceed set number of sales calls to achieve census goals.
• Pre-call planning, outcomes and next steps needed to achieve desired outcome of all sales calls.
• Effectively communicate core selling message to identified referral targets.
• Communicate with Regional Director of Business Development on any changes in market conditions.

• Prepare and maintain monthly marketing plan.
• Manage marketing budget and Return on Investment on all marketing-related expenses.
• Coordinates and implements events, media, networking activities and promotional programs.
• Understand market conditions and opportunities to grow census and revenue.
• Communicates and works with Regional Director of Business Development on all marketing campaigns to maximize the overall Return of Investment.
• Coordinate all marketing, advertising, and social media campaigns to align with overall marketing strategy.

• Identify opportunities to enhance customer service and patient /family satisfaction.
• Communicate with admission team on leads and potential admissions.
• Enhance care coordination and the care continuum through streamlining admission and discharge process.

Knowledge, Skills and Abilities:

A bachelor’s degree in communications, marketing or related healthcare experience.

Our Core Values, better known as We Care is that each and every employee in the organization is held to standards of Wholeheartedness, Excellence, Collaboration, Accountability, Respect, and being Ethical. Whether you work for HCF or become a resident of HCF, we can promise you one thing; we will treat you like family!

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.