Marketing Manager; Dental BU

Position: Marketing Manager (Dental BU)
Location: Versailles

JOB SUMMARY:

The Marketing Manager is responsible for driving product marketing strategies and initiatives to meet the business unit must wins and support better outcomes for all.

ESSENTIAL/PRIMARY DUTIES:

* Serves as a steward of assigned commercialized product categories. Develops and executes marketing strategies and plans within the product segment.

* Accountable for delivering annual P&L targets, including revenue, gross margin, and market share targets.

* Understands needs of core customers as well as emerging customers who have the potential for future growth by spending time in the field with customers and distribution partners.

* Leverages customer and market insights to identify new growth opportunities and support strategic initiatives across assigned product categories.

* Maintains marketing content, collateral, and sales enablement tools.

* Establishes KPIs and delivers ongoing performance monitoring and reporting.

* Analyzes market share and competitive activity to guide product and marketing decisions.

* Provides monthly product forecasts to support financial planning and operational readiness.

* Recommends annual pricing adjustments based on data-driven analysis and business case development.

* Collaborates cross-functionally (upstream marketing, vendors/OEMs, operations, and engineering) to gather market intel, execute innovation launch plans, manage budgets, deliver training/presentations as the product SME, and drive continuous product improvements and quality updates.

SECONDARY DUTIES:

* Ensures product is commercially available and properly represented in the Midmark customer experience center.

* Support business unit programs, such as design workshops, as required.

* Plans and participates in trade shows.

EDUCATION and/or

EXPERIENCE:

Bachelor's degree in business or related field. MBA is preferred. 3 - 5 years of experience in marketing or product management, or equivalent combination of education and experience.

COMPETENCY and/or SKILL:

* Ability to lead cross-functional teams

* Strong analytical and financial skills

* Proficient in understanding technical product aspects

* Healthcare products, medical devices or medical furniture experience preferred

* Strong written and verbal skills; experience making presentations

* Proficient in Microsoft Office applications, including Outlook, Excel, and Word

* Employ AI-driven analytics to gain insights into market trends, optimize campaign strategies, and improve overall marketing efficiency

* Leverage machine learning tools to automate data analysis and reporting, enabling more effective decision-making and resource allocation

SUPERVISORY RESPONSIBILITIES:

* Provides leadership, coaching, and/or mentoring.

* May have direct reports.