Senior EU Category Manager

Senior Eu Category Manager

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world's largest direct-to-consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It's our people who bring this mission to life. At Emma, you'll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

About The Role

The Senior EU Category Manager is the commercial and operational owner of Emma's product category (one or several categories - Mattresses, Accessories, Beds, Linens) across European markets. You sit at the intersection of global strategy and in-market reality — responsible for ensuring the portfolio performs, launches land successfully, and consumer and commercial insights flow back into global decision-making.

This is a dual-facing role: you translate global category strategy into EU execution, while simultaneously representing European market needs — consumer preferences, competitive dynamics, channel realities — back to global teams.

You can develop local or cross countries product when needed to answer specific countries consumer needs

In a context where Category Management at Emma is evolving toward stronger commercial ownership, faster feedback loops, and sharper portfolio performance, this role is critical to delivering on-the-ground results while building a stronger link between strategy and execution.

What You'll Do:

1. Regional Portfolio Management & Activation

• Own the EU product portfolio for the category: range structure, SKU priorities, and channel fit
• Adapt / develop global portfolio architecture to European market realities (country priorities, regulatory context, channel mix)
• Manage SKU lifecycle across EU — from introduction to rationalisation — in coordination with global
• Ensure portfolio coherence across channels: online DTC, Marketplace, Wholesale, and Retail (Emma Stores)
• Drive assortment decisions in collaboration with Commercial teams and Country Managers
• Maintain up-to-date country-level range plans and collaborate on activation calendars

2. Go-to-Market & Launch Execution

• Lead EU launch planning and readiness: operational timelines, commercial activation, and product truth localisation
• Ensure sales, marketing, customer service, and retail teams are equipped with product knowledge and messaging before every launch
• Coordinate local market adaptations —regulation, claims, pricing thresholds etc… — within global guardrails
• Own post-launch performance reviews: sell-through, return rate, NPS, and commercial learnings
• Proactively flag launch risks and escalate blockers to global and commercial stakeholders

3. Commercial Performance Monitoring & Improvement

• Track category performance weekly and monthly across key EU markets:
• Revenue and volume mix evolution by SKU and channel
• Gross margin and margin-per-SKU trends
• Return rates and NPS by product and market
• Channel performance (DTC vs retail vs marketplace vs wholesale)
• Identify underperformers, portfolio gaps, and pricing misalignments — and drive corrective actions
• Build business cases to support portfolio investment, de-listing, or repositioning decisions
• Partner with Finance and BI on KPI frameworks, dashboards, and category contribution analysis

4. Market, Consumer & Competitive Intelligence

• Monitor EU market trends: category growth, channel shifts, consumer behaviour changes
• Maintain a structured view of the competitive landscape in key EU markets (pricing, product moves, positioning)
• Gather and synthesise qualitative and quantitative insights from:
• Emma Stores (direct consumer interaction — a unique Emma asset)
• Customer Service feedback and returns analysis
• Consumer reviews and online…