Senior Growth Campaign Manager

Location: Millersburg


Company Overview


Imagine Everything. Build the Future with Hexion.

At Hexion, we push boundaries, rethink possibilities, and create real impact. We activate science to deliver progress-developing breakthrough solutions that strengthen industries, protect communities, and drive a more sustainable future.

This is where bold thinkers, problem-solvers, and innovators come together to shape what's next. Whether you're engineering advanced materials, transforming manufacturing technologies, or leading strategic innovation, your ideas and actions leave a lasting mark. We cultivate an inclusive culture of growth, collaboration, and accountability, ensuring every contribution propels us forward.

We don't follow the status quo-we challenge it, disrupt it, and improve it. Every role at Hexion is part of something bigger.

We invest in innovation, sustainability, and continuous development-equipping you with the tools, training, and opportunities to excel. With an unwavering commitment to safety, partnership, belonging, and impact, we empower you to lead change and strengthen industries worldwide.

Your Future Starts Here.

If you're ready to push limits, reimagine what's possible, and create the extraordinary, Hexion is where you belong.

Anything is possible when you imagine everything.


Position Overview


Location:

Remote in US or Canada with preference for EST time zone

We are hiring a Senior Growth Campaign Manager to own and execute end-to-end growth campaigns for Hexion.

This is a hands-on, high-impact role for someone who thrives at the intersection of strategy and execution. You will translate growth strategy into integrated multi-channel campaigns, lead demand generation initiatives, manage industry conferences, and drive measurable pipeline impact.

You will serve as the central orchestrator of Hexion's growth marketing, working cross-functionally with sales, product, leadership, and design to generate awareness, engagement, and qualified pipeline.


Key Responsibilities

Multi-Channel Campaign Execution: Translate growth strategy into integrated campaigns across Linked In, email, events, landing pages, webinars, and CRM marketing automation workflows. Own campaign planning, execution, performance tracking, and pipeline attribution.

Strategic Growth Contribution: Contribute to overall Hexion growth strategy by identifying new customer acquisition channels, experimentation opportunities, and ABM initiatives. Continuously optimize the demand engine based on performance data.

Email & Marketing Automation: Build segmented nurture campaigns and automated workflows to drive engagement and conversion. Use CRM insights and testing to optimize messaging and funnel performance.

Conference & Event Marketing: Work with Marketing Excellence team to execute conferences and trade shows. Own lead gen initiative from pre to post event. Measure ROI, lead quality, and pipeline contribution.

Linked In Advertising & Paid Media: Develop and manage Linked In and paid media ad campaigns in partnership with external agency, overseeing targeting, budget allocation, and optimization. Deliver reporting tied directly to pipeline and revenue outcomes.

Landing Page Development: Build and optimize campaign landing pages in collaboration with Content Strategist using Webflow templates. Improve conversion rates through testing, messaging refinement, and performance analysis.

Organic Social & Content Amplification: Partner with design and social media manager to develop organic Linked In content aligned to growth campaign goals.

Marketing Automation & Marketing Pipeline Management (Microsoft Dynamics): Maintain CRM hygiene, campaign tracking, and marketing attribution. Partner closely with sales excellence and IT to ensure strong lead handoff, visibility, and measurable pipeline contribution.

Agency Relationship: Own the creative/ media agency relation. Manage timelines and deliverables and ensure success.

Qualifications and Experience

• 5+ years of growth marketing experience
• Proven track record running integrated, multi-channel demand generation campaign
• Experience with using AI tool and building custom agents like data clean up agents, company research agents, to accelerate work and automate manual tasks.
• Experience supporting or leading account-based marketing initiatives
• Strong experience managing industry conferences and trade shows end-to-end
• Hands-on experience with:
  • Linked In Campaign Manager
  • Email marketing and automation platforms
  • Microsoft Dynamics, Hubspot, Salesforce (or similar enterprise CRM)
  • Webflow, Storyblok, Wordpress (or comparable CMS platforms)
• Demonstrated ability to build and optimize high-converting landing pages
• Strong understanding of B2B sales cycles, pipeline metrics, and revenue attribution
• Analytical mindset with comfort interpreting funnel and performance data
• Experience working cross-functionally with sales, product, and design teams
• Excellent project management and execution skills
• Strong written and messaging capabilities for technical B2B audiences

Other


We…