Digital Marketing Optimisation Specialist; German - Lisbon, Portugal

Digital Marketing Optimisation Specialist (German) - Lisbon, Portugal

Are you passionate about digital marketing and ready to elevate campaigns in an international setting all while enjoying life in Lisbon, a vibrant European capital with great weather, rich culture, and a strong quality of life? We're looking for a German-speaking Digital Marketing Optimisation Specialist to join our team and help drive performance for our clients from the heart of Portugal's capital.

• Plan, build and optimize advertising campaigns for high-value clients working across search, mobile and video advertising channels, with a focus on maximizing ROI and campaign efficiency.
• Create keyword packs, manage bids and budgets, analyze account and campaign data, and identify opportunities for growth or improvement.
• Generate and present data driven reports and insights to support optimization strategies and guide decision-making.
• Collaborate closely with content, analytics and operations teams coordinating on localisation, campaign setup, budget management, and performance tracking.
• Stay updated on digital marketing trends and industry developments bring ideas for innovation and process improvement.

• Native or fluent German (C1+) with excellent written and oral communication skills.
• Good command of English (at least B2) to communicate in a multilingual working environment.
• 12 years (or more) experience in digital marketing, campaign optimization, PPC/SEM or similar roles ideally within a B2B environment.
• Experience with digital advertising tools and platforms (e.g. Google Ads / AdWords), comfort working with data and analytics, and solid computer literacy (especially Excel/Office).
• Strong analytical mindset, attention to detail, ability to manage multiple tasks, learn quickly, and adapt to new digital marketing strategies.

• Competitive salary package based on experience, skills and performance.
• A creative, dynamic and friendly team environment with support and tools to help you reach your full potential.
• Benefits like meal allowance, private health insurance, and a yearly performance bonus.
• A hybrid working model (office + remote), combining flexibility with structure.
• The chance to relocate to or live in Lisbon offering a high quality of life and the many benefits of Portugal's capital city.

• Lisbon enjoys a pleasant climate, a welcoming atmosphere and a vibrant cultural scene making it attractive for professionals and expats alike.
• Living costs can remain moderate compared with many Western European capitals depending on lifestyle and housing choices.
• The city offers good amenities, public transport, and a growing international community making it easier to settle in and enjoy both work and leisure.

If you're motivated, data driven, fluent in German and interested in living and working in a vibrant, historic European capital this Digital Marketing Optimisation Specialist opportunity in Lisbon could be a great match.