General Manager, Fulfillment Operations

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go‑to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles.

Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.

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Our Ways of Working

Babylist thrives as a remote‑first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year — once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose‑driven, leverage AI to amplify our impact, and achieve results — together, from anywhere.

Our Fulfillment Center team works on‑site in Commercial Point, OH to bring the Babylist experience to life — and they're just as central to our mission as anyone working remotely. Different in how we work. Unified in why we do it.

Babylist is seeking an experienced and highly accountable General Manager to lead our Columbus, Ohio fulfillment center, a critical node in our expanding network and the model for future sites. This is a fully on‑site role requiring presence at the Columbus fulfillment center five to six days per week, with the ability to flex across shifts as needed. Relocation assistance is available for the right candidate who is not currently located in the Columbus, Ohio market.

This is a senior operational leadership role with full building accountability across safety, service, labor strategy, cost management, productivity, culture, and change execution. Our site is entering a period of meaningful volume growth, and we need a proven, hands‑on operator who has successfully led high‑volume distribution centers through scaling, process maturity evolution, and organizational performance transformation.

We are looking for someone with a genuine seek‑to‑understand mindset who meets the site where it is today while building the structure, rigor, and accountability required for the next stage of operational maturity. The best operators here earn trust on the floor before pushing pace — they lead by showing up, not by announcing. This is not a developmental role; we are looking for a seasoned General Manager who has delivered measurable results at scale and is ready to do it again.

The Columbus site will serve as the operational blueprint for future Babylist fulfillment locations — this means the incoming GM will not only run the building but will contribute to documenting scalable playbooks, partnering on network expansion decisions, and influencing how Babylist builds and operates sites going forward.

• 10+ years of progressive fulfillment or distribution leadership, including 5+ years as the senior‑most site leader in a high‑volume facility managing 300+ associates across multiple shifts
• Proven track record leading large‑scale operations through significant volume growth (20–50%+ increases, network expansion, or building ramp‑ups)
• Full P&L or site‑level financial accountability, including labor budgeting, workforce planning, and cost control
• Experience building scalable labor models, capacity plans, and productivity roadmaps in high‑growth environments
• Demonstrated ability to implement operational maturity improvements across standard work, accountability systems, WMS enhancements, and lean or continuous improvement practices
• Comfortable inheriting operations at varying levels of maturity and systematically driving…