AVP Enrollment Strategy, Technology & Analytics

AVP for Enrollment Strategy, Technology & Analytics

Apply now Job no: 493331

Work type: Exempt Staff

Location: Gambier, OH

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Kenyon College seeks a collaborative, strategic, and forward-thinking leader to serve as Associate Vice President for Enrollment Strategy, Technology & Analytics. Reporting to the Vice President for Enrollment and Dean of Admissions, this role will play a central part in shaping how the College identifies, engages, enrolls, and supports students across the enrollment lifecycle.

This is a highly visible, cross-functional position that brings together data, technology, marketing systems, and financial strategy in service of Kenyon’s enrollment goals. Rather than operating as a set of discrete functions, these areas are intentionally integrated in this role to ensure that systems, insights, and investments reinforce one another. Ideally, this enables the College to make better, earlier, and more confident decisions.

The AVP will have the opportunity to build and lead a high-performing team responsible for enrollment systems, CRM management, and business intelligence, and to further develop the infrastructure and analytical capacity needed to support a modern, student-centered and institution-centered enrollment strategy.

The AVP provides leadership for the College’s enrollment technology ecosystem, data infrastructure, analytics, and marketing systems. Working in close partnership with colleagues across Admissions, Financial Aid, Communications, Pre-College and Experiential Programs, this leader will ensure that Kenyon’s enrollment strategy is informed by timely, actionable insights and supported by a cohesive technical enterprise.

A distinguishing feature of this role is its integration of financial strategy and resource allocation. The AVP will help the College better understand the relationship between recruitment, marketing, financial aid, and enrollment outcomes thereby strengthening the ability to evaluate return on investment and to direct resources toward the most effective strategies.

• Provide leadership for the College’s enrollment technology ecosystem, including the CRM (Slate), system integrations, and data governance.
• Ensure the integrity, accessibility, and strategic use of enrollment data across admissions, financial aid, and related programs.
• Partner with Information Technology to advance system architecture, integration, and security.
• Collaborate in the development and application of predictive models related to recruitment, selection, financial aid, and yield.
• Advance early-funnel analytics, including prospect and inquirer scoring.
• Support scenario planning and class shaping.
• Develop dashboards and tools that enable timely, effective decision-making across the Division.

• Oversee marketing technology platforms that support multi-channel communication and engagement across the enrollment lifecycle.
• Partner closely with the AVP and Director of Enrollment Marketing and Communications to align strategy, ensuring a seamless connection between institutional brand efforts and enrollment-specific outreach.
• Operationalize the technology intersection of Communications and Enrollment, with a focus on behavior-based and personalized engagement strategies.
• Ensure enrollment teams have the tools and insights needed to respond to students in real time.

• Design and deliver dashboards, reports, and tools that support Territory Managers in identifying high-priority students and schools.
• Translate complex data and predictive insights into clear, actionable guidance for TM’s.
• Partner with admissions leadership to refine territory strategy using data-informed approaches.
• Improve the Division’s ability to identify where personalized, human outreach is required.

• Identify and implement emerging technologies, including AI-driven tools, to enhance recruitment and operational effectiveness.
• Streamline workflows and processes to expand staff capacity and improve the student experience.
• Foster a culture of innovation, experimentation, and…