Manager, Segment Growth Marketing

Overview

The Segment Growth Marketing Manager for Commercial & Industrial (C&I) is responsible for driving revenue growth, strengthening customer and partner relationships, and elevating Vertiv’s market reputation across high-growth, mission-critical industries. This role brings deep experience in power management and data center infrastructure solutions, understands the dynamics of regulated and specification-driven markets, and has proven success working with Group Purchasing Organizations (GPOs) and channel ecosystems.

• Revenue & Demand Generation Execution
• Execute integrated demand generation programs aligned to revenue targets for Healthcare, Manufacturing, Semiconductor, EV/Battery, and Pharma segments.
• Support pipeline creation and influence through targeted campaigns, account-based initiatives, and regional activations.
• Partner with Sales to align marketing activities with account plans, opportunity stages, and segment priorities.
• Track campaign performance, report results, and optimize programs based on data and feedback.
• Relationship Management & Collaboration
• Act as the day-to-day marketing partner for sellers and segment stakeholders.
• Support engagement with consultants, EPCs, GPOs, and channel partners to drive influence and specification positioning.
• Collaborate cross-functionally with Global COEs, Brand, Content, Digital, and Product Marketing to ensure effective execution.
• Market Reputation & Content Activation
• Activate vertical-specific messaging and content that positions Vertiv as a trusted partner in mission-critical C&I environments.
• Support thought leadership programs, industry events, innovation visits, and customer engagements.
• Ensure consistent messaging across campaigns, presentations, events, and customer touchpoints.
• Sales Enablement & Field Support
• Execute sales enablement initiatives, including vertical value propositions, playbooks, presentations, and customer-ready assets.
• Support sellers with customer insights, use cases, and competitive positioning relevant to each segment.
• Gather field feedback to continuously improve enablement tools and marketing programs.

• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• 8-10 years of experience in B2B marketing, segment marketing, or demand generation within industrial, critical infrastructure, power, or data center environments.
• Experience supporting Healthcare, Manufacturing, Semiconductor, EV/Battery, or Pharma markets is strongly preferred.
• Exposure to working with GPOs, consultants, EPCs, specification-driven buying processes. And account-based marketing.
• Strong execution skills with attention to detail, timelines, and follow-through.
• Ability to work cross-functionally and manage multiple initiatives simultaneously.
• Demonstrated ability to drive pipeline creation, acceleration, and revenue influence.
• Excellent communication, storytelling, and cross-functional collaboration skills.
• Comfortable operating in a fast-paced, high-impact role.
• Willingness to travel as needed to support customers, partners, and key events.
• MBA or advanced degree preferred; certifications in AI, cloud, data center, or enterprise IT; experience with partner-led go-to-market models preferred.
• Marketing Automation Platform (Eloqua), 6sense, and/or CRM Platform (Oracle Sales Cloud), Sprinklr, Wrike, experience a strong plus/preferred.

• Experience in a global, multi-cultural environment.
• Ability to work in standard office environment.

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability.

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Work Authorization:
No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.