Enterprise Growth Marketing Manager; m​/f​/d

Overview

Hey there, are you a structured growth marketing generalist, specialized in Account-based Marketing, Field Marketing, or content? Do you want to take ownership of the Bots & People growth engine?

Keep on reading...

You’ll scale the awareness of Bots & People in the enterprise segment and turn target customers into revenue.

Bots & People helps enterprise teams upskill in AI, data, personal productivity, and low code through virtual live sessions and blended learning journeys.

You will work closely with our CEO Nico Bitzer, our Lead Designer Magda Bereznicka and our Enterprise Account Executive Josiah Monardo.

What we have build and needs to be structured:

• Enterprise pipeline creation for a named Target Account List aligned to ICP and revenue targets.
• Events & webinars: Plan, host, and optimize owned webinars and Events. Evaluate and staff external fairs/conferences like the Learntec in karlsruhe. Drive pre‑event outreaches, on‑site appearance, and post‑event conversion.
• ABM & outbound: Together with Sales you plan personlizes ABM Campaigns (e.g. sending physical letters to prospects, creating custom landing pages and drafting the follow-up cadence. It is a plus, if you feel comfortable to take over initial customer conversations via E-Mail or Linkedin.

What we have started but not really got up to speed yet:

• Paid social:
  You own
  Linked In & Meta campaigns end‑to‑end (audiences, creative briefs, offers, budgeting, experiments). You will have support from an experienced freelance performance marketing expert.
• Measurement & revenue architecture: Keep track of bowtie‑style funnel metrics (Winning by Design); maintain UTMs, lead reporting. We have to be very pragmatic here. There are no res sources yet to build an extensive tracking approach.

Success metrics (first 6–12 months) - to be defined together:

• Target account engagement: x% of Tier‑1 accounts engaged;
  MQAs/months reached.
• Qualified pipeline created: €‑value of SAA pipeline sourced from events/ABM/paid
• Calendar reliability:
  100% of planned publishes/Social Media Posts/ webinars shipped on time.
• Experiment velocity: ≥2 meaningful campaign tests/month with documented learning.

Hey there, are you a structured growth marketing generalist, specialized in Account-based Marketing, Field Marketing, or content? Do you want to take ownership of the Bots & People growth engine?

Keep on reading...

You’ll scale the awareness of Bots & People in the enterprise segment and turn target customers into revenue.

Bots & People helps enterprise teams upskill in AI, data, personal productivity, and low code through virtual live sessions and blended learning journeys.

You will work closely with our CEO Nico Bitzer, our Lead Designer Magda Bereznicka and our Enterprise Account Executive Josiah Monardo.

What we have build and needs to be structured:

• Enterprise pipeline creation for a named Target Account List aligned to ICP and revenue targets.
• Events & webinars: Plan, host, and optimize owned webinars and Events. Evaluate and staff external fairs/conferences like the Learntec in karlsruhe. Drive pre‑event outreaches, on‑site appearance, and post‑event conversion.
• ABM & outbound: Together with Sales you plan personlizes ABM Campaigns (e.g. sending physical letters to prospects, creating custom landing pages and drafting the follow-up cadence. It is a plus, if you feel comfortable to take over initial customer conversations via E-Mail or Linkedin.

What we have started but not really got up to speed yet:

• Paid social:
  You own
  Linked In & Meta campaigns end‑to‑end (audiences, creative briefs, offers, budgeting, experiments). You will have support from an experienced freelance performance marketing expert.
• Content & campaign calendar: Operate a reliable,
  on‑time content engine (blog, newsletter, Linked In).
• Measurement & revenue architecture: Keep track of bowtie‑style funnel metrics (Winning by Design); maintain UTMs, lead reporting. We have to be very pragmatic here. There are no res sources yet to build an extensive tracking approach.

Success metrics (first 6–12 months) - to be defined together:

• Target account engagement: x% of Tier‑1 accounts engaged;
  MQAs/months reached.…