Kari Traa Marketing Coordinator GER​/AT Kari Traa · Oslo

We’re looking for a hands-on Retail Media & Community Activation Specialist to drive Kari Traa’s retail marketing and consumer events across Germany and Austria. In this full-time role, you will manage digital retail media with key accounts, co-develop and execute seasonal campaigns, and coordinate community participation events with our retail partners. This role is office-based a minimum of 3 days per week in Gmund am Tegernsee (south of Munich) with regular travel to retailers and events.

• Digital (retail) media management
• Plan, activate, and optimize retailer media and co-op programs (on-site/off-site, newsletters, social, display)
• Build account-specific media calendars aligned with sell-in/sell-through and seasonal stories; manage briefs, assets
• Track and report KPIs (reach, CTR, conversion, ROAS, sell-through uplift)
• Manage POS and ensure brand consistency across placements
• Customize and distribute marketing portal and deliver high-quality product content to partners
• Co-create 360° retail campaigns for seasonal drops with top accounts: media plans, POS/toolkits, windows, in-store takeovers, local influencers/ambassadors
• Plan and execute consumer events that get more women moving—e.g., run clubs, hikes, ski tours, community workouts, women’s nights

• Work closely with Sales, Global Marketing and PR to align calendars and messaging
• Support retail staff training on product/brand storytelling and VM guidelines

• 1–3 years of experience in retail/trade marketing, digital retail media, or field/community marketing—ideally in sports/outdoor, apparel, or consumer brands
• Understanding of GER/AT sporting goods/outdoor retail landscape and retail media opportunities
• Working knowledge of digital advertising and analytics (e.g., retailer media platforms, Meta/Google basics, Excel); confident with KPIs and reporting
• Strong project management and vendor coordination; able to run multiple timelines under pressure
• Native in German, fluent in English (spoken and written); additional CE language a plus
• Creative eye and brand sense; basic design briefing skills; copywriting proficiency in German
• Willingness to travel across the region (approx. 30–40%) and work some evenings/weekends for events; valid driving license

• Bachelor’s degree in Marketing, Business, Communications, Sports Management, or equivalent practical experience

• Full-time, permanent.
• Hybrid with minimum 3 days/week in Gmund am Tegernsee, plus regional travel.
• Start: ASAP

We review applications on a rolling basis and look forward to hearing from you!