Performance Marketing Manager, North America

JOB DESCRIPTION

North America Performance Marketing Manager leads the strategy, execution, and optimization of paid media initiatives across the region to drive demand generation, pipeline growth, retention, and revenue impact. As the NA Paid Media Lead, this role partners closely with global paid media leadership and cross‑functional marketing teams to align campaigns with business objectives, maximize digital visibility, and deliver measurable performance outcomes.

The position requires strong analytical expertise, budget stewardship, agency leadership, and a data‑driven mindset within a fast‑paced, evolving environment.

• Develop and execute the NA paid media strategy across platforms including Google Ads, Meta, Linked In, Tik Tok, programmatic, and ABM tools.
• Lead planning, activation, tracking, optimization, and reporting of paid campaigns aligned to demand generation objectives (TOFU, MOFU, BOFU).
• Manage NA paid media budget allocation and ensure efficient ROI across all campaigns.
• Lead and manage the NA Demand Generation Agency to ensure quality, speed, and effectiveness of execution.
• Build segmentation strategies, audience development, and buyer persona frameworks to improve targeting precision.
• Monitor KPIs and campaign performance; proactively recommend and implement optimization strategies.
• Develop dashboards and reporting frameworks using GA4, Data Studio, and other analytics tools.
• Support UTM creation, marketing automation integration, and eCommerce paid media initiatives.
• Collaborate cross‑functionally with global and regional teams including Content, SEO, Web, Marketing Operations, Portfolio Marketing, Revenue Marketing, Field Marketing, Channel Marketing, and Global Brand to ensure alignment and avoid duplication of efforts.
• Ensure brand consistency, messaging compliance, and adherence to corporate marketing guidelines across all managed channels.
• Support paid media asset development including ad copy, display, and video content in partnership with creative teams.
• Manage purchase order (PO) processes and external lead submission activities.
• Promote innovative digital initiatives including augmented and virtual reality applications where applicable.
• Document and distribute demand marketing best practices and drive data‑informed experimentation and continuous improvement.
• Stay current on paid media trends, tools, and digital marketing innovations to enhance competitive advantage.

• Bachelor’s degree in Marketing, Advertising, Communications, or related field required; digital marketing specialization preferred.
• 5–10 years of experience in paid media and digital marketing, preferably within a B2B environment.
• Demonstrated expertise managing campaigns across Google Ads, Linked In Campaign Manager, Meta Ads, Tik Tok Ads, programmatic platforms, and ABM tools.
• Strong understanding of digital marketing strategy, inbound and outbound methodologies, and full‑funnel demand generation (TOFU, MOFU, BOFU).
• Proficiency in analytics and reporting tools including GA4 and Looker Studio (Data Studio); experience with Google Tag Manager and marketing automation platforms.
• Experience developing dashboards, managing KPIs, and optimizing campaigns based on performance data.
• Budget management experience and proven ability to drive ROI across paid media investments.
• Experience managing agencies and external providers.
• Intermediate to advanced Excel skills.
• Google Ads (Search, Display, Video), Linked In, Meta, and GA4 certifications preferred.
• Familiarity with SEO and keyword research tools (SEMRush, Similar Web, etc.) preferred.
• Strong communication skills with the ability to collaborate cross‑functionally in a fast‑paced, global environment.

The successful candidate will embrace Vertiv’s Core Principles & Behaviors to help execute our Strategic Priorities.

Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.

• Customer Focus
• Operational Excellence
• High‑Performance Culture
• Innovation
• Financial Strength

• Own It
• Act With Urgency
• Foster a Customer‑First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek…