Strategic Marketing Lead - Content & Brand Campaigns

Posted Wednesday 21 January 2026 at 23:00

As a passionate marketer, you thrive on creating impactful content and driving brand awareness. Your enthusiasm for marketing, brand communication, and digital media helps elevate the TFE Hotels brand portfolio. Working closely with our creative marketing team, you will develop strategic and local marketing concepts and apply your expertise across both online and offline channels.

Your Responsibilities

• Develop and execute integrated marketing campaigns to increase brand awareness for our diverse TFE Hotels brands – including Adina, A by Adina, MM:
  
  NT, The Hobson, and The Wellington
• Create compelling content for websites, blogs, newsletters, and additional marketing platforms
• Strengthen and manage brand messaging to ensure a consistent and engaging brand presence
• Collaborate closely with the Digital Marketing Manager to align campaigns and performance objectives
• Lead digital guest communication, including pre- and post-stay emails
• Identify emerging trends together with our General Managers and turn them into creative content ideas and campaign concepts
• Contribute to the growth of our marketing performance through reach, engagement, and conversion optimization

Your Profile

• Several years of professional experience in marketing – agency experience is a plus
• Bachelor’s degree in Marketing, Communications, Media, or a related field
• Proactive mindset, strong communication skills, and the ability to turn ideas into impactful marketing actions
• Excellent command of both English and German, written and spoken
• Creativity, team spirit, and a passion for brand-driven content

What You Can Expect at TFE Hotels:

• 30 vacation days - time for you
• Discounts on accommodations & dining worldwide - also for family & friends
• Job ticket subsidy for public transport
• Supplemental health insurance
• Support for fitness & well - being
• Diverse training and development programs - internal, external & international
• Access to over 1,500 brand discounts via Corporate Benefits
• Opportunities to connect across the TFE Hotels group

TFE Hotels Connects Hotels, Teams & Opportunities

With over 20 hotels and brands like Adina Apartment Hotel, A by Adina, MM:

NT, The Hobson by Adina, and The Wellington by Adina, we are shaping the future of European TFE hospitality and setting new standards for stylish, long-term stays. We promote responsibility, creativity, and professional growth. With us, you can develop, contribute new ideas, and gain international experience.
Our culture is warm, straightforward, and genuine - a vibe felt by both guests and employees.

We welcome applications from everyone - regardless of background, age, gender, religion, sexual orientation, or physical and mental abilities. Diversity and inclusion are integral parts of our company culture at TFE.

Your Happy Place:
Your new professional home is centrally located in our Adina Head Office in Berlin Mitte, directly at Potsdamer Platz. From here the Marketing, Sales, Revenue, Systems, People & Capability, Finance and Business Development departments support our hotels across Europe.