Digital Marketing Director

Overview

Marsh Berry is growing! We are seeking a Digital Marketing Director to join our team. We have a people first, fast-paced, collaborative culture with plenty of opportunity for growth. Marsh Berry has achieved growth objectives through the trust our clients place in our team, and all Marsh Berry colleagues play a critical role in cultivating those trusted relationships. We offer competitive benefits, hybrid work schedules, new challenges, and learning experiences.

Position
:
Digital Marketing Director

Location
:
Beachwood, OH HQ (hybrid schedule; Ohio HQ Monday–Thursday; option to work remotely on Friday)

Marsh Berry is seeking an energetic marketer who understands that integrated marketing starts with understanding your audience and leveraging data to formulate a plan. Do you have proven experience executing holistic digital marketing campaigns? Are you a passionate leader ready to take our team and organization to the next level of digital marketing with a vision and plan to get there?

Come join our team!

• Create integrated marketing campaigns based on market segment audiences to generate leads, acquire new clients for all lines of business, and promote prospecting events.
• Develop campaign strategies that combine paid, owned, and earned channels to drive measurable business impact.
• Own content deployment calendars and ensure outreach across key market segments is well-timed and audiences are not over-reached.
• Define success metrics and KPIs for each campaign and line of business.
• Use insights and performance data to continuously improve campaign effectiveness and conversion.
• Collaborate with SVP on digital and non-digital channel performance as it relates to campaign objectives (e.g., paid media, website, email, SEO).
• Drive test-and-learn approaches within campaigns to improve outcomes.
• Ensure channels are orchestrated cohesively to deliver consistent messaging and customer experiences.
• Write, edit, and proofread copy for marketing campaigns and prospecting events, ensuring accuracy and readability.
• Manage the overall campaign calendar, execution, delivery, measurement, and analytics to ensure campaigns achieve anticipated results.
• Serve as main client liaison with regular status meetings and weekly reports on projects, metrics and updates as needed.
• Review processes to ensure regulatory requirements are met.
• Cultivate and maintain effective relationships with potential internal/external clients, partners and stakeholders that can lead to revenue generation for Marsh Berry services.
• Other special projects, tasks, or duties as assigned.

Education & Experience
:

• Bachelor’s degree in communication, Digital Marketing or related fields.
• 8-10+ years of experience in digital, campaign, or growth marketing roles.
• Demonstrated experience owning marketing outcomes for specific lines of business, products, or segments.
• Strong background in integrated campaign planning and execution.
• Proven ability to partner with business and sales leaders.
• Data-driven mindset with experience measuring and optimizing campaign performance.
• Experience with Salesforce, Microsoft Dynamics, Hub Spot (or similar campaign tools) with data segmentation, measurement and optimization experience, using the tools to build and deliver campaigns.
• Excellent written and communication skills; ability to frequently write copy for marketing promotions.
• Excellent project management skills; confident in managing up and coordinating teams with a good understanding of project management tools and concepts.
• Strong understanding of the marketing campaign process and best practices.
• Critical thinking and strong problem-solving skills.
• Ability to successfully manage multiple campaigns simultaneously.

Who We Are
:

Marsh Berry practices The Collaborative Way which encourages listening generously, speaking straight, being for each other, acknowledgement and appreciation, and honoring commitments. We are committed to fostering an environment of Diversity, Equity, and Inclusion and strive to educate our current and potential employees in these areas while promoting a welcoming and inclusive environment for…