ERP Product Marketing Manager Accounting Finance
Listed on 2026-04-26
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy
ERP Product Marketing Manager
- Accounting& Finance
Full-time
Acumatica is a company on a mission. We are a leading innovator in cloud ERP (Enterprise Resource Planning) solutions with growing businesses worldwide. But don’t take our word for it—read what analysts like G2, IDC, Nucleus Research, and Info-Tech have to say about us.
Acumatica is different by design and purposely built to help small and midsized companies thrive in today’s digital economy. Our industry‑specific business management solution is engineered to address real‑world needs—featuring intelligent workflows and market‑leading usability that enable companies to manage risk, anticipate disruption, and seize new opportunities. Our principled business practices, growth‑friendly licensing, and flexible deployment options put organizations in control of their own future.
Acumatica is more than just a product—we are a community of partners, customers, and creators committed to elevating business performance. Our ecosystem is driven by collaboration, merging leading technology and real‑world insights to put organizations control of their future. In May of 2025, Acumatica was acquired by Vista Equity Partners, a global investment firm focused on enterprise software, data and technology‑enabled businesses.
Acumatica’s culture is collaborative and high‑energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential. To learn more about Acumatica’s mission, please visit:
Acumatica's Product Marketing team is looking for a strategic Product Marketer with proven experience in ERP, with an emphasis in financial management and business operations. You'll help us deliver compelling, differentiated messages, position us effectively in the market, and hit it out of the park with our business goals. This role is a full‑time opportunity reporting directly to the Director of Product Marketing.
PrimaryResponsibilities Messaging, Positioning & Storytelling
Shape clear, compelling narratives that translate product functionality into meaningful business value for small and mid‑sized organizations. Lead the development of all external product positioning and messaging—helping prospects and customers understand not just what Acumatica does, but why it matters—while clearly differentiating our ERP platform in the market.
Thought Leadership & Market InsightCreate differentiated thought leadership assets, messaging, and positioning that establish Acumatica as a trusted voice in modern ERP. Ground our storytelling in an ideal customer profile, industry, and market insights to ensure our communications deeply resonate with audience needs and real‑world challenges.
Develop and execute end‑to‑end go‑to‑market strategies for new product launches and initiatives. Partner closely with product and sales teams to align vision, execution, and timing—ensuring every launch is cohesive, impactful, and built for success.
Customer‑Centered NarrativesPartner with our customer advocacy team to review and elevate customer stories and videos, weaving authentic, real‑world outcomes into marketing assets. Use customer evidence to build trust, credibility, and emotional connection across the buyer journey.
Cross‑Functional CollaborationWork hand‑in‑hand with product teams to stay aligned on roadmaps, priorities, and upcoming capabilities. Serve as a connective tissue across teams, ensuring marketing materials accurately reflect product evolution while amplifying shared goals.
Leverage performance data and analytics to guide marketing strategies, evaluate campaign and launch effectiveness, and continuously refine our approach—balancing insight with creativity to drive stronger outcomes.
Content Experiences & DemosCreate engaging video scripts and perform light video edits in collaboration with professional design and video partners. Develop polished product overview videos and intuitive, point‑and‑click demos that bring key workflows and…
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