On-site Berlin PR & Communications Internship — Shape Brand Voice

Start: Wed 01 Apr 2026 (open for discussion) · Hours: Full-time (≥35h/wk) · Location: On-site , Kreuzberg, Berlin
Eligibility:Enrolledmandatory internship/ Erasmus / study-program students only.

High-end streetwear from Berlin since 2015. Gender-neutral design shown at Berlin, Copenhagen, Paris, and Taipei Fashion Weeks; active across Europe and Asia.

• Editorial & narrative: Shape season messaging for AW 27 / SS28 ; keep brand voice tight and consistent.
• Press office: Build/maintain press & stylist lists (DE/EU/Asia), write/distribute press notes & releases, manage sample loans/credits, keep image banks tidy.
• Media & creator relations: Pitch journalists/stylists, book desksides, coordinate creator/influencer seeding and deliverables.
• Event comms: Draft invites/SAVE THE DATE, manage RSVPs & guest lists, prepare press briefers, support show-day comms.
• Owned channels: Update Squarespace press/news pages, write newsletters, polish social copy; basic community management.
• Reporting: Weekly PR/comms recap (outreach, replies, placements, reach/EMV, sentiment) with clean CRM tracking.

• 30d: Audit channels/assets; set up press CRM; deliver core press/stylist list (100) ; Press Kit v1 ; weekly report template.
• 60d: Send 1 press note/release ; book 3 editor/stylist calls ; run 1 creator seeding ; update press page; send first press/B2B newsletter.
• 90d: Deliver a 10–12-slide PR deck (PDF ≤10 MB) ; secure 3+ earned mentions/credits or 1 feature/interview ; A/B test invite subject lines and report.
• 120–180d (if applicable): Ship 1 partnership announcement (plan + coverage); 1 influencer/content collab with KPI one-pager; own one event comms workstream end-to-end.
  Quality bar: clear writing, brand-consistent, typo-free, data-tracked, on time; sensible filenames.

• Enrolled BSc/MSc in PR, Communications, Marketing, Business, or related.
• Strong English copywriting for press notes, captions, and emails.
• Confident with macOS (Keynote) & Google Workspace ; basic Sheets for tracking.
• Organized, detail-oriented, proactive; you manage your own deadlines.
• Legal right to intern in Germany (no sponsorship).

• Adobe CC (InDesign/Photoshop), Squarespace , Meta Business Suite .
• German, Polish, or Mandarin.
• Experience with media tools (e.g., Muck Rack/Meltwater) or sample tracking.
• Basic photo/editing skills for press imagery.
• You prefer theory/observing over doing.
• You avoid pitching or follow-ups.
• Lists, deadlines, and tracking make you panic.

• Real ownership in a creative, fast-paced team.
• Deep insight into visual design, branding, PR/comms, and fashion operations.
• You will be part of the new collections and upcoming seasons SS27 and AW27and will actively support the organization of the Fashion Show as well as various exciting brand events.
• Coaching access to senior partners (e.g., McKinsey).

Email your CV + 1 PDF answering (max 100 words each unless noted):

• A PR/marketing campaign you admire — why it worked.
• One specific improvement for our website ((Use the "Apply for this Job" box below).) + expected impact.
• A PR/communication project you’d lead here (goal, angle, channels; max 200 words ).
• Three strengths that fit this role.
• Start date and availability (3–6 months).

Subject line: PR & Communication Intern – Firstname Lastname
File rules: PDF only , ≤ 10 MB . Filename: .
Applications that don’t follow these steps won’t be reviewed .