Senior Director, Brand & Content Strategies

Senior Director, Brand & Content Strategies

Job Type: Administrative Staff

Job Number: 00485

Location:

Westerville, OH

Division:
Enrollment Management

Otterbein University is seeking an experienced and strategic Senior Director, Brand & Content Strategies to lead and advance the university's institutional brand, marketing, and messaging initiatives. Reporting to the Executive Vice President for Strategic Initiatives, this role provides strategic leadership for all institutional brand and marketing efforts and ensures alignment of messaging across Academic Affairs, Enrollment Management, Philanthropy & Alumni Engagement, and Student Affairs.

This position serves as Otterbein's senior messaging strategist and writer, leading the development and implementation of an integrated public relations and marketing strategy across all communication platforms, including earned media, social media, advertising, digital media, the institutional website, and recruitment publications. The Senior Director also oversees website and intranet content, supports signature institutional events, contributes to Towers magazine, and leads brand development for the Coalition for the Common Good.

This is a full-time exempt administrative position working 40 hours per week, 12 months per year.

• Direct and manage the Marketing and Communications team to meet university needs.
• Hire, train, supervise, and evaluate assigned staff.
• Prioritize competing institutional marketing and communications needs and manage workflow to meet deadlines.
• Implement a performance management process including goal setting, coaching, and evaluation.
• Oversee the Marketing and Communications annual budget.
• Collaborate closely with the Director of Communications to coordinate efforts.

• Provide strategic leadership for institutional brand and marketing efforts.
• Prioritize work to support enrollment and philanthropy goals.
• Develop and maintain institutional brand standards, templates, tools, and resources.
• Build shared understanding and adoption of brand standards across the Otterbein community.
• Synthesize and maintain the institutional "voice."
• Collaborate with internal partners to develop audience-specific brand positioning.
• Align marketing, advertising, public relations, recruitment, and philanthropy messaging into a coordinated, integrated strategy across all platforms.

• Serve as the university's senior messaging strategist and writer.
• Collaborate with senior leadership on internal and external communications.
• Support the President with messaging, content, and talking points as needed.
• Integrate Otterbein's values of inclusion and belonging into institutional messaging.
• Bring strategic priorities to life through storytelling.
• Support emergency communications planning in collaboration with leadership.

• Lead brand development efforts for the Coalition for the Common Good (CCG) in coordination with Antioch University colleagues.
• Support integration of CCG, Antioch, and Otterbein brands.
• Maintain and support development of the CCG website (ccgedu.org).
• Develop marketing strategies to promote the CCG to diverse audiences.

• Support messaging and brand integration for signature events including Commencement, Welcome Back, Alumni Gala and Awards, Pack Lecture and Scholar in Residence, and other key events.
• Contribute to the publication of Towers magazine.

• Serve on university committees.
• Perform other duties as assigned.

• Directly supervise the Director of Creative Services, Marketing Coordinator, Team Leader for Digital Platforms and Web, and Enrollment Communications Specialist.
• Coordinate supervision of the Social Media/Multimedia Design Specialist with the Director of Communications.
• Provide coaching and direction to the CCG Multimedia Designer/Communication Specialist.

• Bachelor's degree from a regionally accredited college or university required.
• 7‑10 years of progressive experience leading a marketing communications team.
• D…