National Jack Daniel’s Brand Ambassador – Germany

What You Can Expect

• Full ownership of Jack Daniel’s advocacy in Germany – 100% brand focus
• A peer role within the advocacy team, with clear responsibility and trust
• The freedom to execute boldly within established brand and advocacy frameworks
• A role that blends on-trade credibility with visible, consumer-facing impact
• Space for personality, presence and rock ’n’ roll grounded in professionalism

• Act as the primary brand ambassador and guardian for Jack Daniel’s nationwide
• Build and maintain strong relationships with bartenders, operators and cultural connectors
• Ensure the brand shows up consistently, credibly and with contemporary relevance

• Deliver impactful trainings that build confidence, pride and capability behind the bar
• Support bartenders with the tools and stories to represent Jack Daniel’s authentically
• Represent the brand as a trusted, modern and culturally fluent partner to the trade

• Execute brand-led events and moments that reflect Jack’s DNA – bold, human and unforced
• Work across formats: from intimate bartender moments to high-energy cultural activations
• Ensure every experience is intentional, well-crafted and true to the brand

• Represent Jack Daniel’s in consumer-facing environments where a human brand presence matters
• Support brand moments at the intersection of bar culture, nightlife and community
• Help translate on-trade credibility into consumer relevance

• Actively contribute to Jack Daniel’s content and social ecosystem
• Capture real moments, real people and real energy, not staged brand theatre
• Work with internal and external teams to keep Jack visible, relevant and recognisable across channels

• Work as a peer within the advocacy team – aligned, dependable and proactive
• Champion cross-functional work with the Brand & Sales Team
• Execute brand plans and global Jack Daniel’s advocacy programmes with precision
• Bring energy, presence and professionalism – focused on delivery, not distraction

• 3–5+ years experience in hospitality, premium spirits, advocacy or culture-led brand work
• Strong credibility with bartenders and a deep understanding of bar culture
• Confident executing defined strategies while bringing energy and personality to the role
• Comfortable being visible: hosting, training, presenting and representing the brand
• Social-media fluent and content-aware, with a feel for what resonates
• Self-driven, reliable and organized – able to manage a national role with focus
• Fluent in German, very good English
• Based in Germany, with flexibility to travel (minimum 60% of your time)

• Equitable pay structures for individual and company performance alongside a premium employee experience
• A range of premium benefits that reflect our company values and meet the needs of our diverse workforce
• The opportunity for growth and to contribute to a globally recognized premium spirits company

Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an interpreter.