PR and Influencer Manager, EMEA;

Role Summary

As the PR and Influencer Manager, EMEA – Germany, you will drive the earned function across our priority market Germany and potentially other territories, leading high-impact PR and influencer programs that support brand trust, cultural relevance, and business growth. This is a 12‑month fixed‑term contract covering a maternity leave through May
2027.

This role can be done remotely from Germany or the Netherlands, with a strict requirement that candidates based in the Netherlands are bilingual in German.

• Elevate brand heat and cultural relevance through earned‑first storytelling, PR campaigns, and influencer/creator activations.
• Lead the development and execution of an integrated earned and influencer strategy for Germany and potentially other markets, localizing global initiatives to fit cultural context and audience needs.
• Launch NPIs/NFIs with impact, adapting global press materials and messaging where needed.
• Drive local cultural initiatives that support regional marketing priorities.
• Run an efficient press office—seeding, seasonal/cultural moments, brand storytelling, and business/campaign announcements.
• Manage influencer and creator programs—from relationship building to campaign‑specific collaborations that amplify Sonos in music, culture, and tech spaces.
• Lead media and influencer events, aligning with global toolkits but tailoring for cultural fit.
• Oversee logistics (tech setup, spokesperson prep, supplier management, guest list curation, agency support).
• Partner with distributor teams and their PR/influencer agencies in growth markets to align on regional budgets, priorities, localize campaigns, and ensure Sonos’ standards for brand storytelling and execution are met.
• Provide guidance, toolkits, and strategic oversight to distributor partners, enabling them to deliver best‑in‑class earned activity in their markets.
• Proactively monitor industry and cultural trends, providing insights and recommendations to refine strategies.
• Cultivate deep relationships with media, influencers, taste makers, and cultural partners to maximize earned opportunities.
• Build the right ecosystem of agencies, vendors, and creators across the region, ensuring resources are best‑in‑class and fit for purpose.
• Track, measure, and report impact, working with global/regional teams to demonstrate clear ROI and learnings from earned initiatives.

• Passionate communications professional with 6‑8+ years of PR experience in an international company, client, or agency, ideally in consumer electronics, lifestyle, or entertainment.
• Bachelor’s degree or equivalent experience.
• Strong knowledge of the local media, cultural, and influencer landscape in Germany.
• Proven experience in public relations, influencer marketing, and cultural communications in both established and emerging markets.
• Experience collaborating across distributor or partner‑led markets and managing relationships with external partners while safeguarding brand voice.
• Diplomatic, adaptable, and able to build trust and alignment across teams and regions.
• Highly organized, proactive, and comfortable juggling multiple markets and priorities.
• Collaborative team player, cross‑functional partner, and adept at balancing strategic planning with hands‑on execution.
• Fluent in German and English (written and spoken); willing to travel as needed.

• Strategic and creative thinker, strong storyteller.
• Ability to thrive in a fast‑paced environment and manage multiple projects simultaneously.
• Excellent writing and communications skills.
• Proficiency with Google Suite (Sheets, Drive, Slides, etc.);
  Meltwater is a plus.

Sonos is an equal‑opportunity employer and welcomes applicants from all backgrounds.