More jobs:
Director, Influencer & Social
Job in
Westerville, Delaware County, Ohio, 43082, USA
Listed on 2026-06-02
Listing for:
1-800-FLOWERS.COM, Inc.
Full Time
position Listed on 2026-06-02
Job specializations:
-
Marketing / Advertising / PR
Social Media Marketing, Digital Marketing
Job Description & How to Apply Below
Location: Westerville
, Inc. has led innovation in gifting for over 50 years. As discoverability and cultural relevance become critical growth drivers, we're building a best-in-class Creator & Cultural Growth engine across brands including 1-800-Flowers, Harry & David, Cheryl's Cookies, and Personalization Mall.
This role leads strategy, team, and outcomes across creator, influencer, and organic social-ensuring these channels drive measurable business impact and strengthen brand authority.
Key Responsibilities
Creator, Influencer & Social Leadership
* Set the vision and strategy for creator, influencer, and organic social across brands
* Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social
* Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance
* Define the role of social platforms (Tik Tok, Instagram, Pinterest) within the marketing ecosystem
Growth, Commerce & Impact
* Connect creator and social programs to demand generation, revenue, and customer growth
* Support social commerce and merchandising integration
* Partner with Brand Marketing and Merchandising on key campaigns and product stories
Measurement & Accountability
* Establish KPIs across engagement, discoverability, and revenue contribution
* Partner with Marketing Investment & Forecasting to assess ROI and incrementality
* Translate performance into clear, executive-level reporting
Cross-Functional Integration
* Ensure creator and social programs align to campaign narratives
* Partner across Brand, PR, Media, and Partnerships for cohesive execution
Team Leadership
* Build and lead a high-performing team, including two senior managers
* Create scalable processes, playbooks, and standards
* Foster a culture of experimentation, accountability, and commercial impact
* Qualifications
* 8-12+ years in influencer marketing, social, or creator ecosystems
* Proven ability to drive measurable business results
* Strong commercial mindset connecting creator activity to revenue and LTV
* Deep understanding of platforms, creator economics, and cultural trends
* Experience leading high-performing teams and cross-functional work
* eCommerce or digital experience preferred
INDCH
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