B2B Marketing Strategy Partner - Health

Position: B2B Marketing Strategy Partner - Health100
Location: New Hampshire

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Health
100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health
100 helps organizations deliver more coordinated, personalized, and effective healthcare experiences.

As Health
100 expands its enterprise presence, we are building a focused partner and B2B marketing function to support strategic partnerships, drive platform adoption, and enable commercial growth across the healthcare landscape.

Position Summary We are seeking a Marketing Strategy Partner to support Health
100's partner and B2B marketing efforts across key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners.

This role is designed for a versatile, execution-oriented marketer who can operate across demand generation, go-to-market execution, and sales enablement, helping translate strategy into high-quality, effective execution that supports commercial outcomes.

The Marketing Strategy Partner will play a critical role in driving awareness, engagement, and lead generation and pipeline development through partner-focused campaigns, while also ensuring Sales teams are equipped with the messaging, tools, and materials needed to effectively communicate Health
100's value.

This individual will work closely with Product, Sales, Digital, and Enterprise stakeholders to ensure partner marketing efforts are aligned, coordinated, and optimized-serving as a key connector across teams and a day-to-day driver of execution and readiness.

Why Health
100:
This is a foundational role with real influence. You'll help define how Health
100 is understood in the market, support meaningful partnerships across healthcare, and build the B2B marketing engine for the future. What You'll Do:

Support partner and B2B marketing strategy and execution

Support the development and execution of partner-focused go-to-market strategies across Health
100's key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners

Drive demand generation and pipeline-supporting marketing activities

Help plan and execute campaigns and initiatives that generate awareness, drive lead generation, and support pipeline development in partnership with Sales and Commercial teams

Own sales enablement content and infrastructure

Develop, organize, and maintain the Health
100 sales enablement library, ensuring materials are current, accessible, and aligned to partner priorities and sales needs

Ensure field teams have the right tools, messaging, and content to effectively communicate value and support sales objectives

Develop partner-focused messaging and materials

Translate Health
100 capabilities into clear, audience-specific value propositions and supporting materials (e.g., decks, sell sheets, FAQs, case studies) that resonate across partner segments

Support launches and commercial readiness

Partner cross-functionally to ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across Marketing, Product, and Sales Act as a cross-functional connector

Work across Product, Sales, Digital, and Enterprise teams to align priorities, surface needs, and ensure marketing and enablement efforts are cohesive and effective

Incorporate commercial and field feedback to strengthen execution

Gather and translate feedback from Sales and partner interactions to continuously improve messaging, materials, and go-to-market effectiveness

What Success Looks Like:

Health
100's partner value proposition is clear, consistent, and effectively tailored across key audiences, supporting strong engagement and understanding

Demand generation and marketing initiatives contribute to measurable progress in lead generation, pipeline development, and commercial objectives

Sales teams are consistently equipped with high-quality, up-to-date enablement materials and demonstrate confidence and consistency in partner conversations

The sales enablement library is well-organized, actively maintained, and regularly used by field teams, with clear alignment to current priorities and messaging

Partner go-to-market efforts are well-coordinated across teams, with aligned timelines, clear ownership, and consistent execution

Feedback from Sales and partner interactions is systematically incorporated, improving messaging, materials, and overall go-to-market effectiveness over time

This role may be hybrid, 3 days per week in one of CVS's offices in:
Wellesley; MA,…