Senior Growth Marketing Manager

Why Oviva?

At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone as we build Europe’s leading AI-powered chronic care platform. Our digital programmes help people manage weight-related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life.

To date, we have supported over one million people across the UK, Switzerland, and Germany. Our mission is powered by a dedicated team operating across four countries, including our hub in Poland. Every conversation, coaching session, and line of code brings us closer to a healthier future.

Our journey is accelerating:
In 2026, we secured €200 million in Series D funding led by Kinnevik and a group of leading global investors. This investment fuels our next phase of growth, allowing us to scale our AI‑enabled chronic care platform across Europe and expand our support to even more people living with chronic conditions.

Join us, and be part of the team making that future possible!

The Senior Growth Marketing Manager designs, tests, and expands rapid marketing growth initiatives across Europe to accelerate patient acquisition for our digital health applications (such as our obesity and hypertension programs in Germany). Acting as an entrepreneurial growth hacker, this individual identifies novel acquisition channels, maximizes existing platform performance, and elevates land‑to‑lead conversion rates in close collaboration with our dedicated product & engineering squad.

This position directly advances our mission of making personalized, clinical care accessible to everyone by building a robust, repeatable pipeline of new patient leads.

In this role, you will enjoy a high degree of autonomy, balancing strategic planning with a hands‑on approach to executing initiatives. You will act as a subject matter expert within the Marketing team, fostering a culture of high performance and evidence‑based decision‑making.

You will find and involve the right experts and agencies for new channels and initiatives to ensure we learn best practices as a key part of our expansion strategy.

• Growth Hacking & Rapid Experimentation Mastery:
  Proven track record of managing data‑driven marketing initiatives and scaling paid digital acquisition channels from inception to maturity, including rapid experimentation frameworks, creative volume expansion, and conversion rate optimization.
• Commercial Acumen & Financial Modeling:
  Capability to build data‑driven financial business cases translating long‑term commercial goals into clear, actionable roadmaps, balancing aggressive customer acquisition scale with strict Cost Per Lead targets.
• Advanced Analytics & Growth Architecture:
  Analytical mindset with technical expertise to design growth automation workflows, manage complex data visualisation tools, and leverage AI tools to maximise cross‑functional efficiency.
• Agile Problem‑Solving & Resourcefulness:
  Exceptional agility to navigate ambiguous, fast‑moving environments and drive immediate execution; proven ability to collaborate with external expert networks or agencies and source freelance talent or AI tools when internal capacity is stretched.
• Minimum Viable Product Testing & Lifecycle Handover:
  Ability to launch nimble, unpolished baseline experiments to validate initial growth hypotheses and transition successful pilots into structured processes, sourcing, onboarding, and training internal talent to fully own the mature channel long‑term.

• Experience navigating performance marketing regulations within the healthcare or German digital health application sector.
• An established professional network of digital marketing experts, freelancers, and agile agencies.

• Bachelor’s degree in economics, statistics, (business) informatics, or a related field.
• Minimum of 5 years of experience in performance marketing or growth hacking, preferably in a B2C startup environment.
• Fluency in English, conversational German is a plus.

• Identify and Validate Growth Opportunities:
  Discover and map new acquisition channels (e.g., partnerships,…