Senior; d​/m​/f Copywriter - Corporate & Creative Design

Senior Copywriter (d/m/f) - Corporate & Creative Design

Schaeffler is a dynamic global technology company and its success has been a result of its entrepreneurial spirit and long history of private ownership. Does that sound interesting to you? As a partner to all of the major automobile manufacturers, as well as key players in the aerospace and industrial sectors, we offer you many development opportunities.

Join Schaeffler on our path to becoming the leading Motion Technology Company. You’ll help elevate how our brand speaks across the world by crafting scalable messaging and campaign concepts that enable consistent, high-quality marketing across channels.

Please include writing samples (PDF or link). Ideally: A campaign example (messaging and execution), plus a short-form (e.g., ads or social media) and long-form piece (e.g., landing page or article).

• Write and refine high-impact marketing copy across various formats and touchpoints (e.g., campaign messaging, landing pages, social media, ads, event and trade fair messaging, video scripts, presentations)
• Develop and shape activation, campaign, editorial and content concepts together with design, marketing and business stakeholders – turning strategy into strong narratives, content frameworks and execution-ready deliverables
• Translate Schaeffler’s brand strategy into brand messages and content principles/ guidelines: help shape and evolve our brand tonality, narrative, terminology and messaging architecture, and support adoption across the organization
• Ensure consistency, quality and scalability of copy in line with our brand messages and standards, and act as a hands‑on quality gate for key deliverables and content outputs across channels, touchpoints and markets
• Partner closely with stakeholders across divisions and regions to ensure content supports the marketing strategy, stakeholder needs, and content priorities, and is adapted appropriately for local market and cultural specifics
• Brief, steer and review external agencies to ensure high‑quality, on‑brand outcomes – from concept to final copy and ensure efficient integration of agency work into internal content processes
• Use modern tools and AI‑supported workflows for ideation, drafting, variant creation and adaptation – always with strong editorial judgment, quality control and responsible use
• Support content planning and prioritization across campaigns, launches, and always‑on content marketing
• Enable internal stakeholders by providing copy guidance, templates, and editorial advice

• Master’s degree in Marketing, Brand Management, Journalism, Media/Communication Studies, or a comparable field
• Several years of experience in marketing copywriting, brand writing, content strategy, or concept development (in‑house and/or agency)
• Strong track record of developing campaign‑ready messaging and content frameworks: from insight and concept to headlines, executive messaging, long‑form copy and microcopy
• Proven ability to turn complex, technical topics into simple, engaging and audience‑relevant marketing narratives
• Excellent stakeholder management and consulting skills; confident collaborating with senior management, and cross‑functional teams globally
• Strong sense for brand consistency when working on brand messages, tonality, editorial governance and terminology frameworks
• Skilled in collaborating with design teams to craft copy that works in layouts and across touchpoints (headline hierarchy, CTA logic, clarity, length)
• Hands‑on experience with AI‑supported workflows (e.g., ideation, outlining, drafting, variant generation, adaptation and repurposing), with a strong focus on quality and responsible use
• Fluent in English and German (written and spoken)
• Expert in MS Office 365 (especially PowerPoint) and collaboration tools in a global corporate environment;
  Experience with content creation (e.g., with Adobe Creative Cloud or Figma), content management and (cloud‑based) collaboration workflows is an added advantage
• Strong understanding of CMS/DAM systems and content operations, incl. workflows for briefing, review, approvals, versioning, and publishing

At Schaeffler, you can…