Public Relations & Marketing Manager

Public Relations Manager

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

The Public Relations Manager is a key member of the Commercial Team, responsible for supporting initiatives that enhance visibility and strengthen the hotel's reputation across global and local markets. Working closely with the Director of PR & Marketing and the wider Commercial Leadership Team, the role contributes to driving awareness through print media, social channels, and selected digital touchpoints.

The position supports marketing and advertising initiatives, contributes to the execution of the annual PR plan, and coordinates key digital communications, including email campaigns and the e-newsletter, playing an important role in reinforcing a strong and positive brand image.

• Support the development and execution of PR initiatives that enhance awareness and strengthen the positive image of the hotel, spa, dining venues, experiences, and leadership, in alignment with the overall brand and marketing strategy.
• Secure impactful media coverage across global and local outlets through targeted research, editorial planning, and proactive pitching, with a focus on key leisure and group feeder markets.
• Pitch tailored story ideas, organize media visits, coordinate interviews, and host familiarization trips to highlight the hotel's offerings and generate meaningful coverage.
• Build and maintain strong, professional relationships with media partners, ensuring timely and effective distribution of press releases, media kits, story pitches, and supporting materials.
• Ensure timely and accurate posting of press releases and story starters on the Four Seasons Press Room, maintaining consistency with brand guidelines and global communications standards.
• Contribute to the annual PR plan as part of the integrated marketing strategy, supporting agreed objectives, segment strategies, and priority initiatives under the direction of the Director of PR & Marketing.
• Support digital communication initiatives by coordinating the creation and execution of the e-newsletter and email campaigns, and contributing content to microsites and other online assets to enhance visibility and engagement.
• Manage the monitoring and coordination of online reviews and the hotel's digital reputation across key platforms, supporting timely, professional, and brand-aligned responses in collaboration with relevant operational teams.
• Manage a comprehensive and up-to-date image and video library, ensuring assets are readily available to support media, marketing, and brand needs.
• Ensure all communications, promotions, and marketing materials comply with Four Seasons brand standards and reflect the highest level of quality and professionalism.
• Manage PR agency partnerships for the hotel and food and beverage outlets, ensuring proactive planning, consistent storytelling, and effective execution aligned with approved objectives.
• Manage the day-to-day execution of social media activities for the hotel and F&B outlets, ensuring content is engaging, on-brand, and aligned with broader marketing and communications plans.
• Manage influencer and partnership relationships, coordinating activations, deliverables, and ongoing engagement to ensure brand-aligned, authentic, and measurable outcomes.
• Manage PR and marketing projects with a forward-thinking approach, overseeing timelines, priorities, and cross-functional coordination.
• Ensure consistent brand identity and messaging across all communication channels, safeguarding tone, visual standards, and storytelling.
• Produce high-quality written content for press materials, digital platforms, and marketing communications.
• Monitor and report on PR, digital, and social media performance, providing analysis and insights to support continuous improvement.
• Manage PR budgets responsibly, ensuring alignment with approved plans and financial guidelines.
• Plan and execute food and beverage activations and campaigns in close collaboration with culinary, operations, and marketing teams.
• Support the planning and execution of photo and video shoots, ensuring all content aligns with brand…