Digital Marketing - Associate

Product Marketing Analyst

Lisbon, Portugal

The Product Marketing Analyst will support the Product Marketing function across iCapital's investment products and technology platforms. This role is designed as an entry level product marketing role, offering hands-on exposure to messaging, sales enablement, product launches, and go-to-market execution in a regulated financial services environment.

The role will focus on maintaining and executing core product marketing deliverables. The analyst will work closely with senior product marketers and cross-functional partners to ensure materials are accurate, compliant, and consistently positioned.

Responsibilities

• Support the development, maintenance, and updating of product marketing collateral, including fact cards, presentations, fund tiles, FAQs, and product updates, using established messaging and positioning frameworks.
• Ensure consistent and accurate use of approved language across client-facing and sales enablement materials, in line with brand, regulatory, and compliance standards.
• Own version control and organization of approved marketing materials, ensuring teams have access to current, ready-to-use assets.
• Partner with Product, Investments, and Performance teams to gather inputs for routine updates and translate them into clear, execution-ready materials.
• Support the compliance review and approval process by coordinating submissions, tracking feedback, and managing final approvals and archival.
• Assist with sales enablement execution, including preparation of pitch decks, product overviews, competitive comparisons, and internal training materials.
• Support product launches and ongoing product readiness by helping prepare launch communications, user guides, platform overviews, and internal enablement resources.
• Contribute to campaign and communication execution by coordinating assets, supporting email distributions, and tracking timelines and deliverables.
• Maintain competitive and market reference materials by collecting, organizing, and updating publicly available product and feature information.
• Track basic adoption, engagement, and campaign performance metrics using existing dashboards and templates, and prepare summary reports.
• Collaborate with international and cross-functional partners to ensure alignment, accuracy, and timely delivery of materials.

• Assist with audience list preparation, segmentation updates, and distribution logistics.

Qualifications

• 1–3 years of experience in product marketing, financial services, investment management, technology marketing, or a related field.
• Native English speaker
• Strong written communication skills and attention to detail; ability to work within established guidelines and templates.
• Highly organized, with the ability to manage multiple priorities and recurring deliverables.
• Interest in financial products and technology platforms; willingness to learn investment and product concepts.
• Experience working in a compliance-regulated environment is a plus.
• Comfort working with spreadsheets, trackers, shared documentation, and basic analytics tools.
• Familiarity with CRM tools, CMS platforms, email systems, analytics dashboards, or AI-enabled productivity tools is a plus.

This role is designed We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office four days, with the flexibility to work remotely one day (Friday).

Benefits

iCapital offers a comprehensive benefits package that includes a total compensation program consisting of competitive salary, annual performance bonus, and equity for all full-time employees; healthcare with 100% employer-paid health and dental insurance.