Senior Field Marketing Manager New Germany

About us Lucanet is the CFO Solution Platform built for modern finance & tax teams, offering an integrated suite of solutions to simplify and automate their most critical finance processes. More than 6,000 companies around the world rely on our easy-to-use, out-of-the-box SaaS platform - from consolidation and financial planning to tax compliance and reporting, ESG reporting, banking and cash management, and more.

PE-backed and growing our footprint across global markets.

Behind the platform is a global team of 850+ people who care about doing the work well. We challenge each other to push boundaries, move fast without cutting corners, and build solutions that genuinely change how finance & tax leaders operate. If you're looking for a place where your work has real reach - and where your growth is part of the deal - this is it.

Are you ready to make your mark in one of Europe's most dynamic regions? As Senior Field Marketing Manager (all genders), DACH, you'll join a fast-growing team where your field marketing strategies directly fuel our biggest revenue engine. This is a rare opportunity to scale field marketing across Germany, Austria, and Switzerland, working alongside passionate colleagues who move fast and deliver real impact.

You’ll be responsible for the strategic development and execution of field marketing strategies to drive regional growth and amplify partner marketing programs across DACH. This role involves close collaboration with sales, central marketing teams, product, and partner marketing teams to ensure cohesive and effective marketing efforts.

• Stakeholder Management: Manage strategic planning and relationships with internal and external stakeholders to provide updates on program progress and results. Experience working with sales teams is essential, and strong alignment is crucial.
• Event Management: Plan and execute regional events, trade shows, and webinars across DACH to drive engagement and lead generation, drawing on hands-on event and tradeshow organisation experience.
• Support Partner Programs: Amplify partner marketing programs in DACH by providing partners with the necessary resources, training, and support. Work closely with regional partners to identify opportunities for joint marketing initiatives and co-branded campaigns.
• Campaign Execution: Plan, execute, and optimise regional marketing campaigns, events, and programs to drive demand generation and revenue growth. You'll comfortable using generative AI tools to accelerate campaign content creation, localise messaging at scale, and streamline reporting workflows.
• Budget Management: Manage the budget for regional marketing activities, ensuring efficient allocation of resources and budget adherence.
• Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of field and partner marketing initiatives.
• ABM Marketing: Work with sales teams to own an ABM programme regionally.
• Market Insight: Conduct assessment to identify opportunities, review campaign performance, assess the addressable market, and evaluate the market-aware landscape.

• 5+ years of marketing experience with demonstrated success in B2B SaaS field marketing, including strong event and tradeshow organisation expertise.
• Proven experience in field and partner marketing, with strong operational expertise.
• Robust experience in marketing automation and insight tools such as Hub Spot's AI content assistant and predictive lead scoring, Lightdash, Salesforce, and Gong's AI conversation intelligence.
• Proven track record of success in partnering with Sales for shared goals.
• Data-focused mindset with demonstrated ability to interpret and understand data, including use of AI-powered tools to understand intent and optimise campaign performance.
• Experience managing external vendors and agencies.
• KPI-focused, with a clear understanding of how to deliver ROI from your activities.
• Comfortable collaborating in a matrix marketing organisation.
• You demonstrate initiative by identifying and resolving issues proactively, taking ownership of outcomes.
• Fluent German and English language skills.
• Ability to…